Structure

Food

IHOP at Home

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IHOP at Home


Transforming IHOP's syrup dispensers for new home syrup line.

When IHOP decided to launch its first-ever line of home syrups, it was both blessed and burdened with tradition. Its clean-looking glass syrup dispensers are an integral part of the restaurant experience, so the new package had to evoke the in-restaurant version. At the same time, the bottle needed to be retail- and home pantry-friendly, requiring a change from the tapered round form factor, free-floating handle, open-spout cap, and even the glass that showcases IHOP's rainbow of syrup colors.

Turning to Studio One Eleven, IHOP licensee Sorbee International delivered a five-SKU lineup of IHOP at Home Syrups that met those challenges while also providing a smooth and plug-free pour.

The new 12 oz and 24 oz custom packages:

  • Use a heavy-gauge polypropylene that allows IHOP’s signature strawberry- and blueberry-flavored syrups to be filled at the required 180-degree temperature.
  • Feature an unusual near-right-angled handle reminiscent of the restaurant dispenser, creating molding challenges that require special machinery for manufacture.
  • Utilize an off-the-shelf blue flip-top closure with a specially designed teardrop orifice that eliminates plugging, a butterfly hinge that stays open when pouring, a cut-off spout that controls the flow rate and helps prevent drips, and one-piece construction that opens and closes with one hand.
  • Have dramatic large-panel label with strong IHOP at Home branding that matches the blue closure.

The new syrups have met with sweet success with distribution in major retail chains. 


Food

Good & Delish Nuts and Seeds

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Walgreens Good & Delish Nuts


Making snacking easy with a custom Flip & Fill cap. 

Having launched successful programs for their private-label brands Nice and Ology, Walgreens has been taking the private-label arena by storm. Next on their list: their Good & Delish-branded line of private-label snacks. In order to deliver a premium experience in keeping with the superior quality of their product, Walgreens needed a truly unique package, so they engaged Studio One Eleven for help.

The Studio led the charge by reviewing trend data for the snack category. They found that typical nuts and seeds retail packages (mostly pouches and form-fill-seal bags) are used in multi-session applications, but do little to facilitate this. Further, the Studio noted that many snacks are placed near checkout lines and on end-caps to capture 'on-the-go' impulse purchases, making it clear that every interaction during the opening, dosing, and reclosing an 8-10 serving package represented an opportunity to improve the entire usage experience. These insights led the team to focus on making a new package that is more conducive to snacking anywhere – not just in the kitchen or living room, but in the car as well.

Working closely with Walgreens and their contract manufacturers, the Studio developed two sizes of the new 'Flip & Fill' package – a 9 oz and a 4 oz – for use across Walgreens' wide-variety of nuts and seeds. Both sizes share a common diameter, which was derived from that of the ubiquitous 355 ml beverage can. This ensured that the new package would fit perfectly in the cup holder of virtually any car, delivering on the promise of on-the-go convenience.

The new package's closure is also unique, as it not only allows for easy opening and closing, but it also serves as what the design team affectionately termed a 'pecking cup'. Consumers twist the top off to open, then pour a serving of product into the cup so that they can snack away. Studio One Eleven team even added a subtle stacking ring on the top of the closure to allow for stable stacked merchandising presentations.

Bringing the whole package under the Delish brand umbrella is a full-shrink sleeve with a clear window. The sleeve allows Walgreens to showcase the product while masking the changing fill levels created by various products' settling rates.

The result of all of this research, design creativity, and engineering? Walgreens' new snack packaging looks Good & Delish on their retail shelves and is a hit with consumers.


Food

Paisley Farms

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Paisley Farms


Preserves the farm-fresh look with rebranded custom jars.

Studio One Eleven's glass jar brings a farm-fresh, small-batch feel to Paisley Farms' Signature Collection of pickled vegetables and relishes, via both the jar structure and minimal labeling that promotes visibility of the contents of each SKU through the glass. The package – suggesting a product you might buy at the local farmers market – is helping to expand distribution from club stores to grocery stores.

The slightly tapered jar, gentle shoulder, base detail, and deep-skirted stock 82 mm lug closure conjure up associations with home canning. The white silk-screened Paisley Farms brandmark on the face of the bottle, including a farm scene graphic and cursive J.W. Paisley signature, as well as white positioning text on the back of the jar communicate key information without obscuring the jar contents.

A high-gloss pressure-sensitive label fits unobtrusively into a debossed label panel near the base, leaving the contents of each jar clearly visible through the top two-thirds of the glass. The deep skirt of the closure offers additional message space that carries usage suggestions for each item (e.g., 'Try with Grilled Meats * Fish * Pasta Salad'), while the top of the cap is lithographed with the company logo to help build the brand identity.


Food

Mel-O Honey Bear

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Mel-O Honey Bear


New package bears out great result.

As the originator of the 'honey bear' package, Melford Olsen Honey had watched over the years as the entire honey industry adopted the bear as a ubiquitous icon.

Studio One Eleven accepted the challenge of updating Mel-O's packaging after compiling industry-wide analysis and consumer data validating the importance of the 'bear shape' as a prerequisite for consumer trial, but supporting the need for functional improvements in opening, dispensing, and re-closing.

The Studio's creation, the world's first inverted control-valve bear package, went on to earn a US design patent and exceed Melford Olsen's branding and operational requirements. 

Berlin did a remarkable job of meeting our needs on a package that has very little space to tell the story.
— CEO of Mel-O Honey

Sales volume shows the impact of the new package. Volume jumped 28% in the first year after relaunch and another 149% the following year. 


Food

Grandma Hoerner's

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Grandma Hoerner's Preserves

A classic look for century-old recipes.

These matching custom 10 and 19 oz glass jars replaced uninspired Mason jar-style containers. Studio One Eleven designed premium packaging that blends modern rectilinear structures with pedestal-like detailing at the shoulder and base to impart a heritage look suiting Grandma Hoerner's century-old recipes. The slight broadening of the jar at the top and bottom also creates a recessed label panel area that protects the three-sided label from damage as the jar is handled.

Studio One Eleven incorporated extra-large brand embossments on one side of each jar – the GH initials on the smaller preserves jar and the full Grandma Hoerner name on the larger applesauce jar. The detail bolsters the impression of a product with a special provenance. The company logo, label design, and communication hierarchy were also updated to modernize the products for contemporary tastes without losing the heritage positioning. The wraparound label delivers the real estate required to tell the product story, complete with the connection to Grandma Hoerner's cooking.

The package update has helped increase shelf space in the highly competitive fruit and jelly categories. The new square and rectangular bottle structures are also minimizing shipping costs by enabling more product to fit on each pallet.


Food

Nature Nate's Honey

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Nature Nate's Honey


Iconic bottle with an intricate honeycomb pattern.

Studio One Eleven worked closely with the Nature Nate's team to replace a stock, straight-sided oblong container with this custom PET honey bottle. It utilizes an intricate debossed pattern and softened oblong silhouette to create a package resembling a honeycomb being dipped in a beehive. The bold hexagonal texturing on the shoulder, the depressions on the sides, and the shape of the bottle create a fresh-from-the-hive look that is not only unique in the honey category but is also consistent with the brand's raw and unfiltered positioning.    

Other upgrades from the outgoing package include replacement of a yellow closure with an orange flip-top cap that has been custom-colored to match the pressure-sensitive label. The label is die-cut to match both the front and back panels and features a new communication hierarchy that places greater emphasis on the 'raw and unfiltered' messages.

The 16, 32 and 40 oz sizes were also designed to fit the customer's current filling line and boxes as well as maintain the same shelf space for the retailer. The new package has helped Nature Nate's secure increased placement in the national grocery and mass market chains.