Wholesome Sweetener Syrup

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Wholesome Sweetener Syrup

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Finding the sweet spot.

When Wholesome Sweeteners approached us to create a custom bottle for their delightfully delicious pancake syrup, we were excited to find that sweet spot where form meets function. The team at Studio One Eleven set out to design a bottle that not only reflects the joyful, optimistic, homemade spirit of the brand, but also makes the user experience even sweeter. The result is a unique package that breaks the breakfast syrup mold with a soft, curved shape inspired by home-style glass carafes. A large, ergonomic handle provides for better pouring control, and the polypropylene material allows the syrup to be heated up for extra deliciousness. The results are spot on!

Morton Salt

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Morton Salt Shaker

Great design is the salt of the earth.

With more than a decade-long relationship, Morton Salt and Berlin Packaging's Studio One Eleven recently unveiled the first major packaging update in years! The new packaging for the Coarse Kosher, Coarse Sea Salt and Fine Sea Salt SKUs gives Morton a fresh, premium new look that attracts consumers and continues to fuel the growth of specialty salts among home cooks.

Berlin Packaging’s Studio One Eleven was tasked with revamping the iconic blue fiber-wound package that's been a ubiquitous fixture in almost every American household for more than 70 years and we were up for the challenge! The new package needed to be cost-competitive with a legacy container that had been value-engineered for decades, slip seamlessly into Morton's filling lines and, most importantly, enhance the brand equity Morton has been tirelessly building for more than 170 years.

Working hand in hand with the Morton product team, the Studio ultimately delivered a modern package that included refreshed graphics for a bold, premium look that stays true to the Morton iconic brand colors. The idea was to stand out on grocery store shelves to break the routine of consumers shopping on auto-pilot and make them more conscious of the salts they were buying.

The redesign was also more than just looks—it’s also all about functionality. The ergonomic shape easily fits into one hand and its lid pops open with the flick of a finger. There’s also a see-through window so home cooks can easily tell what type of salt is inside and how much is left in the bottle.

Studio One Eleven was also challenged with making the package more sustainable for today’s eco-conscious consumer. Except for the removable shrink-wrap label, the bottle is 100 percent recyclable and made of BPA-free material—a step in the right direction to position Morton as an environmentally-friendly and waste-free brand.

In describing the experience of working with Berlin Packaging, Morton Salt's Brian Bissell, Director of Consumer Products, said, "Studio One Eleven was able to successfully take our concept from design through manufacturing while leveraging strategic partnerships. The new sleek and modern packaging update delivers on the functional needs of home chefs including the ergonomic shape, flip top lid and see through window to easily see the grain size and know when you’re running low”.

In April 2019, only a month after its launch, the new Morton bottle design was awarded the prestigious Gold Innovation Award by the National Association of Container Distributors, building on the years of success Morton and Studio One Eleven have had.

Desert Creek Honey

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Desert Creek Honey

Great design is the bee’s knees.

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The team at Studio One Eleven had a honey of a time creating custom packaging for Desert Creek. This family-owned company of Texas beekeepers creates deliciously pure, raw, unfiltered honey fresh from their honeybees - and we knew they needed a bottle and label design that reflected their sweet story. Our graphic and industrial design teams worked together to develop a harmonized combination of a custom bottle with a unique honeycomb pattern decorated with bold, cheerful branding that speaks to the purity of the product and authenticity of the brand. We think the results are as wonderfully one-of-a-kind as Desert Creek itself. Truly the bee’s knees!

Once Again Case Study

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Once Again Case Study

Sometimes, the packaging is only the beginning.

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Once Again Nut Butter wanted to expand their mass market footprint. Already a favorite at retailers that focus on organics and fair trade, they knew that a total package redesign was needed to increase their appeal and legitimize them in the eyes of big retail’s buyers and customers.

While the redesign had almost no constraints, they did insist on one thing: their beloved raccoon mascot needed to stay.

How do we know Once Again loved the result? Because despite our deep expertise in packaging design and development, they trusted no one but us when it came time to design their trade show booth.

Which brings us to Natural Products Expo West where Once Again debuted their new Studio One Eleven-designed brand identity to the world with a booth presence to match.

But what’s a trade show booth without collateral? We also designed t-shirts, shopping bags and lunch boxes to help Once Again promote their new brand to a new class of trade.

The takeaway: Studio One Eleven isn’t just focused on developing amazing packaging. As with everything we do at Berlin Packaging, we start and end our day looking for ways to help our customers make more money.

Better Body Foods

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Better Body Foods

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“We have worked with Studio One Eleven for the past 4 or 5 years,” says Stephen Richards, CEO of Better Body Foods, “No other firm we have worked with is as responsive, timely or delivers the same quality and thoughtfulness behind their creative work. Their expertise in packaging is unsurpassed.”

To understand why the CEO of Better Body Foods, a Utah-based marketer of certified-organic mayos, oils and sweeteners would make such a bold statement it’s helpful to have some history. 

Before engaging with Berlin Packaging Better Body Foods was on the cusp of explosive growth, but quality issues with their current containers threatened to slow them down. ‘Paneling’ bottles led a major retailer to pull Better Body Foods from their shelves, and it was time for immediate action.

Berlin Packaging’s Studio One Eleven quickly addressed the most pressing issue by designing a family of custom bottles engineered to maintain their shape across the broad range of temperatures and altitudes they were being exposed to.

With packaging performance issues solved, the Studio’s branding practice group initiated a complete overhaul of BBF’s branding architecture. Initially rolled out to 16 oil and mayonnaise SKUs the Studio’s bold, crisp and clean visual brand language is now being extended throughout the entire brand.

The result? The sales impact of the re-brand encouraged the major retailer that had previously pulled BBF from their store shelves to not only bring BBF back but to triple their order commitments.

The Dutch Kettle

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The Dutch Kettle

North Carolina Homestyle Jams & Jellies.

With its roots in the Mennonite and Amish communities, the focus of The Dutch Kettle’s homestyle preserves is on the freshness of the ingredients. Wanting to convey this bucolic aesthetic and provide a continuation of the homemade quality connoted by the mason jar container, Studio One Eleven created a simple transparent label that provides maximum exposure of the container’s contents.

Still, the branding delivers maximum shelf impact, as the customer can recognize the new circular logo from afar and there’s a vibrancy in the colors that run across all the SKUs.The new brand design is making it easier for Dutch Kettle’s core customers to sell their product and is also attracting the attention of new retailers who are interested in stocking the brand on their shelves.

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Robert Rothschild Finishing Sauces

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Robert Rothschild Finishing Sauces

Retaining brand continuity while attracting a new audience.

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Robert Rothschild Farms takes pride in the company’s commitment to working the land to develop natural and quality flavors from scratch, using the same time-honored techniques as when it was founded more than 30 years ago. The company set out to refresh the presentation of its dips and sauces to underscore the specialness of the ingredients and to expand the product’s appeal.

The packaging design needed to resonate with a new, younger demographic and individuals that prioritize maintaining a healthy lifestyle, while not alienating the brand’s existing consumers. To achieve this goal, Studio One Eleven applied the distinct hexagonal shape of the outgoing jar to the new design. A small, repeating hexagon embossment houses a Rothschild “R” on each of the six sides. 

A family of three packages was developed, and each item was carefully tailored to enhance functionality and impact. The 10oz sauce bottle and 32oz club sauce bottle each utilize a 38mm closure, which is ideal for pouring, while a wider, 70mm deep skirt closure was selected for the dip jar. All three pieces utilize flint glass and lug closures.

The label panel was expanded and the new space allowed for messaging around the company’s farm-based heritage and to elaborate on the small batch and natural processes that set it apart from competitors.

The redesign has resonated well with consumers, particularly with the larger club sauce bottle, which has seen sales increase threefold with the new design.

Food

Morton Salt Grinder

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Morton Grinder

Morton moves to the dining table.

In a first for grocery-store salt and pepper grinders, Morton’s new custom grinder packages are designed to look great on the store shelf, then seamlessly transition to the table to assume the role of upscale kitchenware.

The Morton® Grinder’s full-body shrink sleeve is perforated for so that consumers can completely remove it in one step, leaving a clear glass bottle with a custom white or black snap-on cap embossed with the Morton name and logo.

The Studio-developed non-removable grinder is kept in place by interlocking ratchet-like lugs built into both the grinder and bottle, thwarting refill attempts and encouraging consumers to restock when the bottles are empty.  

The bottle itself features an elongated hourglass shape that provides a sleek look as well as ergonomic handling thanks to the narrow waist. The full-body shrink runs from the base to the top of the closure, eliminating the need for a separate tamper-evident band, and is perforated at the neck for easy removal. 

 

 

Food

IHOP at Home

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IHOP at Home


Transforming IHOP's syrup dispensers for new home syrup line.

When IHOP decided to launch its first-ever line of home syrups, it was both blessed and burdened with tradition. Its clean-looking glass syrup dispensers are an integral part of the restaurant experience, so the new package had to evoke the in-restaurant version. At the same time, the bottle needed to be retail- and home pantry-friendly, requiring a change from the tapered round form factor, free-floating handle, open-spout cap, and even the glass that showcases IHOP's rainbow of syrup colors.

Turning to Studio One Eleven, IHOP licensee Sorbee International delivered a five-SKU lineup of IHOP at Home Syrups that met those challenges while also providing a smooth and plug-free pour.

The new 12 oz and 24 oz custom packages:

  • Use a heavy-gauge polypropylene that allows IHOP’s signature strawberry- and blueberry-flavored syrups to be filled at the required 180-degree temperature.
  • Feature an unusual near-right-angled handle reminiscent of the restaurant dispenser, creating molding challenges that require special machinery for manufacture.
  • Utilize an off-the-shelf blue flip-top closure with a specially designed teardrop orifice that eliminates plugging, a butterfly hinge that stays open when pouring, a cut-off spout that controls the flow rate and helps prevent drips, and one-piece construction that opens and closes with one hand.
  • Have dramatic large-panel label with strong IHOP at Home branding that matches the blue closure.

The new syrups have met with sweet success with distribution in major retail chains. 


Food

Good & Delish Nuts and Seeds

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Walgreens Good & Delish Nuts


Making snacking easy with a custom Flip & Fill cap. 

Having launched successful programs for their private-label brands Nice and Ology, Walgreens has been taking the private-label arena by storm. Next on their list: their Good & Delish-branded line of private-label snacks. In order to deliver a premium experience in keeping with the superior quality of their product, Walgreens needed a truly unique package, so they engaged Studio One Eleven for help.

The Studio led the charge by reviewing trend data for the snack category. They found that typical nuts and seeds retail packages (mostly pouches and form-fill-seal bags) are used in multi-session applications, but do little to facilitate this. Further, the Studio noted that many snacks are placed near checkout lines and on end-caps to capture 'on-the-go' impulse purchases, making it clear that every interaction during the opening, dosing, and reclosing an 8-10 serving package represented an opportunity to improve the entire usage experience. These insights led the team to focus on making a new package that is more conducive to snacking anywhere – not just in the kitchen or living room, but in the car as well.

Working closely with Walgreens and their contract manufacturers, the Studio developed two sizes of the new 'Flip & Fill' package – a 9 oz and a 4 oz – for use across Walgreens' wide-variety of nuts and seeds. Both sizes share a common diameter, which was derived from that of the ubiquitous 355 ml beverage can. This ensured that the new package would fit perfectly in the cup holder of virtually any car, delivering on the promise of on-the-go convenience.

The new package's closure is also unique, as it not only allows for easy opening and closing, but it also serves as what the design team affectionately termed a 'pecking cup'. Consumers twist the top off to open, then pour a serving of product into the cup so that they can snack away. Studio One Eleven team even added a subtle stacking ring on the top of the closure to allow for stable stacked merchandising presentations.

Bringing the whole package under the Delish brand umbrella is a full-shrink sleeve with a clear window. The sleeve allows Walgreens to showcase the product while masking the changing fill levels created by various products' settling rates.

The result of all of this research, design creativity, and engineering? Walgreens' new snack packaging looks Good & Delish on their retail shelves and is a hit with consumers.


Food

Paisley Farms

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Paisley Farms


Preserves the farm-fresh look with rebranded custom jars.

Studio One Eleven's glass jar brings a farm-fresh, small-batch feel to Paisley Farms' Signature Collection of pickled vegetables and relishes, via both the jar structure and minimal labeling that promotes visibility of the contents of each SKU through the glass. The package – suggesting a product you might buy at the local farmers market – is helping to expand distribution from club stores to grocery stores.

The slightly tapered jar, gentle shoulder, base detail, and deep-skirted stock 82 mm lug closure conjure up associations with home canning. The white silk-screened Paisley Farms brandmark on the face of the bottle, including a farm scene graphic and cursive J.W. Paisley signature, as well as white positioning text on the back of the jar communicate key information without obscuring the jar contents.

A high-gloss pressure-sensitive label fits unobtrusively into a debossed label panel near the base, leaving the contents of each jar clearly visible through the top two-thirds of the glass. The deep skirt of the closure offers additional message space that carries usage suggestions for each item (e.g., 'Try with Grilled Meats * Fish * Pasta Salad'), while the top of the cap is lithographed with the company logo to help build the brand identity.


Food

Mel-O Honey Bear

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Mel-O Honey Bear


New package bears out great result.

As the originator of the 'honey bear' package, Melford Olsen Honey had watched over the years as the entire honey industry adopted the bear as a ubiquitous icon.

Studio One Eleven accepted the challenge of updating Mel-O's packaging after compiling industry-wide analysis and consumer data validating the importance of the 'bear shape' as a prerequisite for consumer trial, but supporting the need for functional improvements in opening, dispensing, and re-closing.

The Studio's creation, the world's first inverted control-valve bear package, went on to earn a US design patent and exceed Melford Olsen's branding and operational requirements. 

Berlin did a remarkable job of meeting our needs on a package that has very little space to tell the story.
— CEO of Mel-O Honey

Sales volume shows the impact of the new package. Volume jumped 28% in the first year after relaunch and another 149% the following year. 


Food

Amoretti Olive Oil

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Amoretti Olive Oil


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Building bridges between food service and retail.

Amoretti, known for their uncompromising quality, has been supplying world-renowned chefs, patisseries, and chocolatiers for over a decade. With overwhelming demand from their clients, Amoretti chose to make a bold channel move and needed a creative partner that would allow their brand to bridge the chasm between the foodservice and retail communication languages.

After an in-depth audit of Amoretti’s brand identity, their current packaging, their competitive set, and the olive oil category vernacular, it was clear that drastic changes were in order. Studio One Eleven performed a blank-slate rebrand for Amoretti that focused on artisanal and authenticity cues including wood-cut illustrations and a hand-drawn script brandmark.

The final package is an elegant amber glass bottle with a stair-stepped pedestal foot and soft rounded shoulder. The bottle features a detailed silkscreen illustration of an olive branch and a 'World Pastry Champion' seal. The bottle's slender neck is accented by gold neck band with a subtle matte finish.

All of these attributes combine to elevate Amoretti's retail package into the realm of premium spirits.


Food

Grandma Hoerner's

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Grandma Hoerner's Preserves

A classic look for century-old recipes.

These matching custom 10 and 19 oz glass jars replaced uninspired Mason jar-style containers. Studio One Eleven designed premium packaging that blends modern rectilinear structures with pedestal-like detailing at the shoulder and base to impart a heritage look suiting Grandma Hoerner's century-old recipes. The slight broadening of the jar at the top and bottom also creates a recessed label panel area that protects the three-sided label from damage as the jar is handled.

Studio One Eleven incorporated extra-large brand embossments on one side of each jar – the GH initials on the smaller preserves jar and the full Grandma Hoerner name on the larger applesauce jar. The detail bolsters the impression of a product with a special provenance. The company logo, label design, and communication hierarchy were also updated to modernize the products for contemporary tastes without losing the heritage positioning. The wraparound label delivers the real estate required to tell the product story, complete with the connection to Grandma Hoerner's cooking.

The package update has helped increase shelf space in the highly competitive fruit and jelly categories. The new square and rectangular bottle structures are also minimizing shipping costs by enabling more product to fit on each pallet.


Food

Nature Nate's Honey

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Nature Nate's Honey


Iconic bottle with an intricate honeycomb pattern.

Studio One Eleven worked closely with the Nature Nate's team to replace a stock, straight-sided oblong container with this custom PET honey bottle. It utilizes an intricate debossed pattern and softened oblong silhouette to create a package resembling a honeycomb being dipped in a beehive. The bold hexagonal texturing on the shoulder, the depressions on the sides, and the shape of the bottle create a fresh-from-the-hive look that is not only unique in the honey category but is also consistent with the brand's raw and unfiltered positioning.    

Other upgrades from the outgoing package include replacement of a yellow closure with an orange flip-top cap that has been custom-colored to match the pressure-sensitive label. The label is die-cut to match both the front and back panels and features a new communication hierarchy that places greater emphasis on the 'raw and unfiltered' messages.

The 16, 32 and 40 oz sizes were also designed to fit the customer's current filling line and boxes as well as maintain the same shelf space for the retailer. The new package has helped Nature Nate's secure increased placement in the national grocery and mass market chains.