Olivio Premium Spray Butter

In an effort to better compete against rival products, a new bottle was designed to retain category familiarity, but also reinforce the core nature of the product by tying its look to the typically sleek, slender appearance of an imported olive oil bottle.

Food

Morton Salt Grinder

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Morton Grinder

Morton moves to the dining table.

In a first for grocery-store salt and pepper grinders, Morton’s new custom grinder packages are designed to look great on the store shelf, then seamlessly transition to the table to assume the role of upscale kitchenware.

The Morton® Grinder’s full-body shrink sleeve is perforated for so that consumers can completely remove it in one step, leaving a clear glass bottle with a custom white or black snap-on cap embossed with the Morton name and logo.

The Studio-developed non-removable grinder is kept in place by interlocking ratchet-like lugs built into both the grinder and bottle, thwarting refill attempts and encouraging consumers to restock when the bottles are empty.  

The bottle itself features an elongated hourglass shape that provides a sleek look as well as ergonomic handling thanks to the narrow waist. The full-body shrink runs from the base to the top of the closure, eliminating the need for a separate tamper-evident band, and is perforated at the neck for easy removal. 

 

 

Panera Bread Salad Dressing

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Panera Bread Salad Dressing


Panera Bread heads home.

Panera at Home branded products are a great way to make a delicious and wholesome meals reminiscent of the great food at Panera Bread®.

Studio One Eleven created a custom-branded glass package structure for Panera at Home salad dressings that bring elements of the Panera® brand aesthetic into play in a way that has earned the product line placement in major grocery chains across the US.

Food

IHOP at Home

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IHOP at Home


Transforming IHOP's syrup dispensers for new home syrup line.

When IHOP decided to launch its first-ever line of home syrups, it was both blessed and burdened with tradition. Its clean-looking glass syrup dispensers are an integral part of the restaurant experience, so the new package had to evoke the in-restaurant version. At the same time, the bottle needed to be retail- and home pantry-friendly, requiring a change from the tapered round form factor, free-floating handle, open-spout cap, and even the glass that showcases IHOP's rainbow of syrup colors.

Turning to Studio One Eleven, IHOP licensee Sorbee International delivered a five-SKU lineup of IHOP at Home Syrups that met those challenges while also providing a smooth and plug-free pour.

The new 12 oz and 24 oz custom packages:

  • Use a heavy-gauge polypropylene that allows IHOP’s signature strawberry- and blueberry-flavored syrups to be filled at the required 180-degree temperature.
  • Feature an unusual near-right-angled handle reminiscent of the restaurant dispenser, creating molding challenges that require special machinery for manufacture.
  • Utilize an off-the-shelf blue flip-top closure with a specially designed teardrop orifice that eliminates plugging, a butterfly hinge that stays open when pouring, a cut-off spout that controls the flow rate and helps prevent drips, and one-piece construction that opens and closes with one hand.
  • Have dramatic large-panel label with strong IHOP at Home branding that matches the blue closure.

The new syrups have met with sweet success with distribution in major retail chains. 


Food

Good & Delish Nuts and Seeds

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Walgreens Good & Delish Nuts


Making snacking easy with a custom Flip & Fill cap. 

Having launched successful programs for their private-label brands Nice and Ology, Walgreens has been taking the private-label arena by storm. Next on their list: their Good & Delish-branded line of private-label snacks. In order to deliver a premium experience in keeping with the superior quality of their product, Walgreens needed a truly unique package, so they engaged Studio One Eleven for help.

The Studio led the charge by reviewing trend data for the snack category. They found that typical nuts and seeds retail packages (mostly pouches and form-fill-seal bags) are used in multi-session applications, but do little to facilitate this. Further, the Studio noted that many snacks are placed near checkout lines and on end-caps to capture 'on-the-go' impulse purchases, making it clear that every interaction during the opening, dosing, and reclosing an 8-10 serving package represented an opportunity to improve the entire usage experience. These insights led the team to focus on making a new package that is more conducive to snacking anywhere – not just in the kitchen or living room, but in the car as well.

Working closely with Walgreens and their contract manufacturers, the Studio developed two sizes of the new 'Flip & Fill' package – a 9 oz and a 4 oz – for use across Walgreens' wide-variety of nuts and seeds. Both sizes share a common diameter, which was derived from that of the ubiquitous 355 ml beverage can. This ensured that the new package would fit perfectly in the cup holder of virtually any car, delivering on the promise of on-the-go convenience.

The new package's closure is also unique, as it not only allows for easy opening and closing, but it also serves as what the design team affectionately termed a 'pecking cup'. Consumers twist the top off to open, then pour a serving of product into the cup so that they can snack away. Studio One Eleven team even added a subtle stacking ring on the top of the closure to allow for stable stacked merchandising presentations.

Bringing the whole package under the Delish brand umbrella is a full-shrink sleeve with a clear window. The sleeve allows Walgreens to showcase the product while masking the changing fill levels created by various products' settling rates.

The result of all of this research, design creativity, and engineering? Walgreens' new snack packaging looks Good & Delish on their retail shelves and is a hit with consumers.


Food

Paisley Farms

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Paisley Farms


Preserves the farm-fresh look with rebranded custom jars.

Studio One Eleven's glass jar brings a farm-fresh, small-batch feel to Paisley Farms' Signature Collection of pickled vegetables and relishes, via both the jar structure and minimal labeling that promotes visibility of the contents of each SKU through the glass. The package – suggesting a product you might buy at the local farmers market – is helping to expand distribution from club stores to grocery stores.

The slightly tapered jar, gentle shoulder, base detail, and deep-skirted stock 82 mm lug closure conjure up associations with home canning. The white silk-screened Paisley Farms brandmark on the face of the bottle, including a farm scene graphic and cursive J.W. Paisley signature, as well as white positioning text on the back of the jar communicate key information without obscuring the jar contents.

A high-gloss pressure-sensitive label fits unobtrusively into a debossed label panel near the base, leaving the contents of each jar clearly visible through the top two-thirds of the glass. The deep skirt of the closure offers additional message space that carries usage suggestions for each item (e.g., 'Try with Grilled Meats * Fish * Pasta Salad'), while the top of the cap is lithographed with the company logo to help build the brand identity.


Food

Budweiser Barbeque Sauce

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Budweiser Barbecue Sauce


King of the grill.

To maximize the value of its Budweiser brand for a foray into the barbeque sauce category, Anheuser-Busch's criteria for container selection included excellent surface quality and clarity, great hand feel and, of course, a package that lived up to Budweiser's 'King of Beers' heritage.

After robust discussions and research, Studio One Eleven's decanter was selected by filler Specialty Foods because of its category-relevant structural cues, its filler-friendly geometry, and ample branding area. The end result is a showcase for intelligent integration of branding and structural expertise that maximizes Budweiser's brand equity via a patented package structure.


Food

Mel-O Honey Bear

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Mel-O Honey Bear


New package bears out great result.

As the originator of the 'honey bear' package, Melford Olsen Honey had watched over the years as the entire honey industry adopted the bear as a ubiquitous icon.

Studio One Eleven accepted the challenge of updating Mel-O's packaging after compiling industry-wide analysis and consumer data validating the importance of the 'bear shape' as a prerequisite for consumer trial, but supporting the need for functional improvements in opening, dispensing, and re-closing.

The Studio's creation, the world's first inverted control-valve bear package, went on to earn a US design patent and exceed Melford Olsen's branding and operational requirements. 

Berlin did a remarkable job of meeting our needs on a package that has very little space to tell the story.
— CEO of Mel-O Honey

Sales volume shows the impact of the new package. Volume jumped 28% in the first year after relaunch and another 149% the following year. 


Food

Lunds & Byerlys

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Lunds & Byerlys Dressings


Private-label package serves up smart shelf strategy. 

Lunds & Byerlys is an upscale mid-western grocery chain known for their history of quality, exceptional service, and specialty products. To leverage their growing success in the fresh dressing category, they partnered with Studio One Eleven to re-evaluate their packaging options. 

Consumers were less than satisfied with the functionality of the outgoing packaging, so Lunds chose to seize this opportunity to emphasize their high-end offering and move to a more functional, identifiable glass jar. 

Our collective goal was to improve functionality, gain own-able shelf presence, and reduce overall packaging cost while meeting retail shelf requirements. In addition to package design, Lunds & Byerlys also looked to Berlin Packaging to seamlessly transition into the new package… on a very compressed timeline! 

Within just 30 days from initial introductions, Studio One Eleven and Berlin Packaging developed a strategy for a custom glass jar that met all objectives. The new straight-sided glass jar features a fluted base and soft-shoulder detail that was able to accommodate existing label dimensions. We improved functionality by maximizing the neck-finish for easy spooning and pouring. The addition of the black tamper-evident cap improved the ease of opening and offered a more secure fit than the outgoing closure and neck label. As a shelf strategy, we worked to maximize the height and neck width, giving it a larger silhouette than its equally-sized competitors, while reducing the fill capacity from 16 oz to 13 oz. 


Food

Fischer & Wieser Specialty Sauce

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Fischer & Wieser Specialty Sauce


Gourmet Reinvented.

Using only the highest quality ingredients, Fischer & Wieser produces a versatile line of gourmet products that are easy to use, yet approachable by the everyday cook. With their 40th anniversary approaching, Fischer & Wieser charged Studio One Eleven with renewing their flagship line of specialty foods. 

The Studio began the process with a deep-dive analysis of the competitive landscape, a client brand audit, and an exploration of premium packaging in related categories. Our research revealed a variety of premium cues prevalent in both the gourmet food, wine, and spirits categories. Understanding these categories' vernaculars sparked inspiration for repositioning Fischer & Wieser as a premium gourmet offering.

Recognizing the need for an exclusive brand mark, the Studio commissioned renowned type designer and calligrapher Horst Mickler. Mickler crafted a hand-lettered script with flourished details. The time and effort that went into crafting the brand mark is characteristic of the care that goes into producing such premium gourmet products.

The end result is a beautiful glass bottle with a fluted shoulder and scripted brand embossment. The two-toned label architecture features an antique marble texture, a watermark, and a warm, inviting color pallet that accents the sophisticated flavor offering. The shrink band boasts a recurring decorative watermark with an iconic black band. 

Fischer & Wieser debuted their new refined look with the 'Gourmet Reinvented' campaign at the Fancy Foods Show in San Francisco. The new look was an immediate success with customer, consumers, and industry professionals.

 
The feedback was overwhelmingly positive!
Everyone loved the glass, the packaging, the labels – it was a huge success.
— Marketing Director of Fischer & Wieser

Food

Amoretti Olive Oil

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Amoretti Olive Oil


Amoretti_hero_White.jpg

Building bridges between food service and retail.

Amoretti, known for their uncompromising quality, has been supplying world-renowned chefs, patisseries, and chocolatiers for over a decade. With overwhelming demand from their clients, Amoretti chose to make a bold channel move and needed a creative partner that would allow their brand to bridge the chasm between the foodservice and retail communication languages.

After an in-depth audit of Amoretti’s brand identity, their current packaging, their competitive set, and the olive oil category vernacular, it was clear that drastic changes were in order. Studio One Eleven performed a blank-slate rebrand for Amoretti that focused on artisanal and authenticity cues including wood-cut illustrations and a hand-drawn script brandmark.

The final package is an elegant amber glass bottle with a stair-stepped pedestal foot and soft rounded shoulder. The bottle features a detailed silkscreen illustration of an olive branch and a 'World Pastry Champion' seal. The bottle's slender neck is accented by gold neck band with a subtle matte finish.

All of these attributes combine to elevate Amoretti's retail package into the realm of premium spirits.


Automotive

Glutino Gluten Free Pancake Mix

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Glutino Gluten Free Pancake Mix


Shake and pancake! 

Studio One Eleven designed a custom 16 oz HDPE package to provide both shelf presence and usability advantages over competing products.

The new package stands taller than those of Glutino's competitors (while still fitting comfortably within the category planogram). The package was thoughtfully designed to allow the batter mix to flow freely when the 6.67 oz dry pancake mix is combined with water. This is made possible by managing air and product flow through the oversized neck finish and integrated handle that blends into the bottle base. The result is an easy-pour, no waste solution with none of the clogging that plagues Glutino's competitors. The elegant handle isn't just an aesthetic feature; it also offers a grasp area suitable for an incredibly wide range of hand sizes.

An embossed Glutino logotype below the neck adds another brand impression, while the custom-colored threaded cap complements the Glutino branding on the label.

This award-winning package was recognized by Gourmet Retailer as the Editor's Pick for Best New Product. Glutino also received the silver award in the food category at a National Association of Container Distributors packaging competition. 


Food

Grandma Hoerner's

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Grandma Hoerner's Preserves

A classic look for century-old recipes.

These matching custom 10 and 19 oz glass jars replaced uninspired Mason jar-style containers. Studio One Eleven designed premium packaging that blends modern rectilinear structures with pedestal-like detailing at the shoulder and base to impart a heritage look suiting Grandma Hoerner's century-old recipes. The slight broadening of the jar at the top and bottom also creates a recessed label panel area that protects the three-sided label from damage as the jar is handled.

Studio One Eleven incorporated extra-large brand embossments on one side of each jar – the GH initials on the smaller preserves jar and the full Grandma Hoerner name on the larger applesauce jar. The detail bolsters the impression of a product with a special provenance. The company logo, label design, and communication hierarchy were also updated to modernize the products for contemporary tastes without losing the heritage positioning. The wraparound label delivers the real estate required to tell the product story, complete with the connection to Grandma Hoerner's cooking.

The package update has helped increase shelf space in the highly competitive fruit and jelly categories. The new square and rectangular bottle structures are also minimizing shipping costs by enabling more product to fit on each pallet.


Food

Nature Nate's Honey

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Nature Nate's Honey


Iconic bottle with an intricate honeycomb pattern.

Studio One Eleven worked closely with the Nature Nate's team to replace a stock, straight-sided oblong container with this custom PET honey bottle. It utilizes an intricate debossed pattern and softened oblong silhouette to create a package resembling a honeycomb being dipped in a beehive. The bold hexagonal texturing on the shoulder, the depressions on the sides, and the shape of the bottle create a fresh-from-the-hive look that is not only unique in the honey category but is also consistent with the brand's raw and unfiltered positioning.    

Other upgrades from the outgoing package include replacement of a yellow closure with an orange flip-top cap that has been custom-colored to match the pressure-sensitive label. The label is die-cut to match both the front and back panels and features a new communication hierarchy that places greater emphasis on the 'raw and unfiltered' messages.

The 16, 32 and 40 oz sizes were also designed to fit the customer's current filling line and boxes as well as maintain the same shelf space for the retailer. The new package has helped Nature Nate's secure increased placement in the national grocery and mass market chains.


Food, Beverage

Artista Gourmet Syrups & Sauces

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Artista Gourmet Syrups & Sauces


For a better syrup, here's a better bottle.

Artista's founders had considered a move from their stock glass package for years, but had been dissatisfied with existing plastic packaging options for their gourmet flavoring syrups. The maze of economic and technical limitations associated with custom PET bottles put this option out of reach, and stock products simply wouldn't live up to Artista's premium positioning. Conspicuously merchandised in display racks provided by Artista, the line consisted of 56 distinct syrup flavors and four sauces.

Artista turned to Berlin Packaging and Studio One Eleven to rethink packaging options. The Studio had exceptionally broad creative latitude with the exception that the new package accommodate the existing label designed by Artista's in-house creative team. Using legacy visual elements as a point of departure, the Studio's creative team made liberal use of the distinctive 'aroma swirl' vignetting, elevating what was formerly a subtle contextual element into a new equity device. Aroma swirls are captured in the bottle shoulder under architecturally-inspired arches that speak to the old-world artisanal essence the Artista brand is known for. The crowning focal detail was the framing of Artista's serif 'A' in a wax signet-style embossment.

In the end, the new PET package cost less than the stock glass bottle it replaced and, just as importantly, was an operationally invisible replacement: it ran down the same filling line, accepted the same label stock, fit in the same shippers, and slotted into Artista's branded display racks.

The beautiful new package reduced Artista’s costs, improved their productivity, and increased their sales – a perfect embodiment of the Studio’s mission.

Premium syrups are like premium spirits. It’s important that our customers be able to show off these products, much like a high-end bar shows off the best it has to offer. Berlin and Studio One Eleven helped us realize this vision through Innovative package design and turn-key manufacturing.
— Founder of Artista Gourmet

Food

Honey Acres

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Honey Acres Honey


A sweet new honey package.

During a Friday afternoon conversation with Berlin Packaging's team, the Honey Acres' CEO offered that he'd always wanted to see a honey package that leveraged the hexagonal shape of a honeycomb… in fact, he had even gone so far as to mock one up in his wood shop, complete with a chunk of dowel rod to simulate a finish stub. With this as inspiration, the Studio team swung into action. 

While the concept presented a number of manufacturing and logistical challenges, we saw a way to engineer a workable solution for the client for his next board meeting. One catch – the meeting was in Japan, and the client would be boarding a plane at 9 AM the next morning, a Saturday. 

In a marathon overnight session of clay, foam, and CAD models, the Studio team generated a manufacturable, label-able, line-friendly hexagonal inverted package. The client boarded the plane with design control drawings and photo realistic renderings of the new package. 

Upon the CEO's return from Japan, Berlin had qualified supplier options and had preliminary costing available for his review.