Nature Nate's Honey

Iconic bottle with an intricate honeycomb pattern.

Studio One Eleven worked closely with the Nature Nate's team to replace a stock, straight-sided oblong container with this custom PET honey bottle. It utilizes an intricate debossed pattern and softened oblong silhouette to create a package resembling a honeycomb being dipped in a beehive. The bold hexagonal texturing on the shoulder, the depressions on the sides, and the shape of the bottle create a fresh-from-the-hive look that is not only unique in the honey category but is also consistent with the brand's raw and unfiltered positioning.

Other upgrades from the outgoing package include replacement of a yellow closure with an orange flip-top cap that has been custom-colored to match the pressure-sensitive label. The label is die-cut to match both the front and back panels and features a new communication hierarchy that places greater emphasis on the 'raw and unfiltered' messages.

The 16, 32 and 40 oz sizes were also designed to fit the customer's current filling line and boxes as well as maintain the same shelf space for the retailer. The new package has helped Nature Nate's secure increased placement in the national grocery and mass market chains.