Throughout the decades, Morton Salt has continually innovated with their products and packaging to keep up with the latest trends. The brand's new adjustable and refillable glass salt and peppercorn grinders meet consumers’ growing demand for more sustainable solutions. For this latest product, Morton Salt worked once again with their partners at Studio One Eleven. We developed a custom bottle that has a premium look and feel, with a sleek, waisted silhouette that differentiates the packaging from the competition and maintains the brand’s visual language.
The bottle integrates seamlessly with the grinder, allowing for a full shrink wrap label that maximizes branding and shelf impact. The shrink sleeve is perforated for easy removal, showcasing the beautiful glass bottle worthy of sitting out on the kitchen counter or dining table. More than just a beautiful bottle, the package elevates the user experience with its ergonomic shape that sits comfortably in the hand. The adjustable grinder accommodates two or more settings, providing flexibility and versatility for home chefs and diners alike.
As a company committed to providing better food choices for over a decade, plant-based isn’t just a trend for Better Body Foods but part of their mission. Plant Junkie salad dressings are just the latest in a portfolio of high-quality, healthy products. To bring this new brand to life, Better Body Foods returned to their partners at Studio One Eleven. Our designer team created label graphics rooted in goodness. aw and earthy textural illustrations speak to the natural, wholesome, plant-based ingredients. A whimsical logo and font treatment provide some added personality and convey a sense of ease and approachability.
Rufus Teague’s delicious barbecue sauce “makes stuff gooder,” and the brand knew a custom bottle design could make things even better. When other brands began copying their packaging, RufusTeague partnered with the team at Studio One Eleven to create a new, unique design that would stand out from the rest. Our industrial designers wanted to create something premium and innovative that honors the brand’s rustic roots. We borrowed cues from vintage moonshine bottles and bootleg-era spirits to create a sense of nostalgia that’s at the heart of the brand. A sleek flask-style glass bottle silhouette is embellished with a highly decorative hand-drawn diamond pattern at the shoulder to create a truly one-of-a-kind design. The large neck makes it easier to pour the deliciously thick sauce, while a “Make Stuff Gooder” embossment on the front of the bottle reinforces the brand’s legacy of darn good barbecue sauce.
Ocean Spray’s Craveology snack mixes combine high-quality dried fruits and nuts with sweet and savory spices for a bold and adventurous snack like nothing else. To create a package that reflects the brand’s premium positioning and unique snacking experience, they partnered with the design experts at Studio One Eleven. The structural designers started by creating an ergonomic container with a sleek silhouette that feels comfortable in the hand, is easy to pour, and stands out on shelf. Made of 100% recyclable clear PET, it showcases the craveable ingredients inside, differentiating from traditional snack packaging and creating strong appetite appeal. The resealable lid is perfect for on-the-go usage, acting as a snack bowl or measuring cap. Every element of the package was designed to create a superior experience worthy of this special snack.
Iconic bottle with an intricate honeycomb pattern.
Studio One Eleven worked closely with the Nature Nate's team to replace a stock, straight-sided oblong container with this custom PET honey bottle. It utilizes an intricate debossed pattern and softened oblong silhouette to create a package resembling a honeycomb being dipped in a beehive. The bold hexagonal texturing on the shoulder, the depressions on the sides, and the shape of the bottle create a fresh-from-the-hive look that is not only unique in the honey category but is also consistent with the brand's raw and unfiltered positioning.
Other upgrades from the outgoing package include replacement of a yellow closure with an orange flip-top cap that has been custom-colored to match the pressure-sensitive label. The label is die-cut to match both the front and back panels and features a new communication hierarchy that places greater emphasis on the 'raw and unfiltered' messages.
The 16, 32 and 40 oz sizes were also designed to fit the customer's current filling line and boxes as well as maintain the same shelf space for the retailer. The new package has helped Nature Nate's secure increased placement in the national grocery and mass market chains.
After Studio One Eleven successfully helped launch a custom bottle for Morton Salt’s line of salt grinders, the brand looked to their trusted partner once again to create a unique, premium package for their new Sea Salt Rubs. The designers abandoned traditional spice bottle conventions and created a modern, premium, elegant hourglass shape that differentiates at shelf. The ergonomic package was designed for one-handed usage and easy opening of the stock flip-top closure. The seamless integration of the bottle and cap allows for full-shrink graphics that optimize shelf impact. The result proves that great design is worth its salt.
Preserves the farm-fresh look with rebranded custom jars.
Studio One Eleven's glass jar brings a farm-fresh, small-batch feel to Paisley Farms' Signature Collection of pickled vegetables and relishes, via both the jar structure and minimal labeling that promotes visibility of the contents of each SKU through the glass. The package – suggesting a product you might buy at the local farmers market – is helping to expand distribution from club stores to grocery stores.
The slightly tapered jar, gentle shoulder, base detail, and deep-skirted stock 82 mm lug closure conjure up associations with home canning. The white silk-screened Paisley Farms brandmark on the face of the bottle, including a farm scene graphic and cursive J.W. Paisley signature, as well as white positioning text on the back of the jar communicate key information without obscuring the jar contents.
A high-gloss pressure-sensitive label fits unobtrusively into a debossed label panel near the base, leaving the contents of each jar clearly visible through the top two-thirds of the glass. The deep skirt of the closure offers additional message space that carries usage suggestions for each item (e.g., 'Try with Grilled Meats * Fish * Pasta Salad'), while the top of the cap is lithographed with the company logo to help build the brand identity.
As the originator of the 'honey bear' package, Melford Olsen Honey had watched over the years as the entire honey industry adopted the bear as a ubiquitous icon.
Studio One Eleven accepted the challenge of updating Mel-O's packaging after compiling industry-wide analysis and consumer data validating the importance of the 'bear shape' as a prerequisite for consumer trial, but supporting the need for functional improvements in opening, dispensing, and re-closing.
The Studio's creation, the world's first inverted control-valve bear package, went on to earn a US design patent and exceed Melford Olsen's branding and operational requirements.
“Berlin did a remarkable job of meeting our needs on a package that has very little space to tell the story.”
— CEO of Mel-O Honey
Sales volume shows the impact of the new package. Volume jumped 28% in the first year after relaunch and another 149% the following year.
These matching custom 10 and 19 oz glass jars replaced uninspired Mason jar-style containers. Studio One Eleven designed premium packaging that blends modern rectilinear structures with pedestal-like detailing at the shoulder and base to impart a heritage look suiting Grandma Hoerner's century-old recipes. The slight broadening of the jar at the top and bottom also creates a recessed label panel area that protects the three-sided label from damage as the jar is handled.
Studio One Eleven incorporated extra-large brand embossments on one side of each jar – the GH initials on the smaller preserves jar and the full Grandma Hoerner name on the larger applesauce jar. The detail bolsters the impression of a product with a special provenance. The company logo, label design, and communication hierarchy were also updated to modernize the products for contemporary tastes without losing the heritage positioning. The wraparound label delivers the real estate required to tell the product story, complete with the connection to Grandma Hoerner's cooking.
The package update has helped increase shelf space in the highly competitive fruit and jelly categories. The new square and rectangular bottle structures are also minimizing shipping costs by enabling more product to fit on each pallet.
