OceanSpray Craveology

Great Design Craves the Way.

Ocean Spray’s Craveology snack mixes combine high-quality dried fruits and nuts with sweet and savory spices for a bold and adventurous snack like nothing else. To create a package that reflects the brand’s premium positioning and unique snacking experience, they partnered with the design experts at Studio One Eleven. The structural designers started by creating an ergonomic container with a sleek silhouette that feels comfortable in the hand, is easy to pour, and stands out on shelf. Made of 100% recyclable clear PET, it showcases the craveable ingredients inside, differentiating from traditional snack packaging and creating strong appetite appeal. The resealable lid is perfect for on-the-go usage, acting as a snack bowl or measuring cap. Every element of the package was designed to create a superior experience worthy of this special snack.