Morton Refillable Grinder

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Morton Refillable Grinder

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Sustainability with Style 

Throughout the decades, Morton Salt has continually innovated with their products and packaging to keep up with the latest trends. The brand's new adjustable and refillable glass salt and peppercorn grinders meet consumers’ growing demand for more sustainable solutions. For this latest product, Morton Salt worked once again with their partners at Studio One Eleven. We developed a custom bottle that has a premium look and feel, with a sleek, waisted silhouette that differentiates the packaging from the competition and maintains the brand’s visual language.

The bottle integrates seamlessly with the grinder, allowing for a full shrink wrap label that maximizes branding and shelf impact. The shrink sleeve is perforated for easy removal, showcasing the beautiful glass bottle worthy of sitting out on the kitchen counter or dining table. More than just a beautiful bottle, the package elevates the user experience with its ergonomic shape that sits comfortably in the hand. The adjustable grinder accommodates two or more settings, providing flexibility and versatility for home chefs and diners alike.  

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Plant Junkie

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Plant Junkie

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Plantastic Brand Design

As a company committed to providing better food choices for over a decade, plant-based isn’t just a trend for Better Body Foods but part of their mission. Plant Junkie salad dressings are just the latest in a portfolio of high-quality, healthy products.  To bring this new brand to life, Better Body Foods returned to their partners at Studio One Eleven. Our designer team created label graphics rooted in goodness.  aw and earthy textural illustrations speak to the natural, wholesome, plant-based ingredients. A whimsical logo and font treatment provide some added personality and convey a sense of ease and approachability.

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Rufus Teague BBQ Sauce

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Rufus Teague BBQ Sauce

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Custom Bottle that’s Right on ‘Cue

Rufus Teague’s delicious barbecue sauce “makes stuff gooder,” and the brand knew a custom bottle design could make things even better. When other brands began copying their packaging, RufusTeague partnered with the team at Studio One Eleven to create a new, unique design that would stand out from the rest. Our industrial designers wanted to create something premium and innovative that honors the brand’s rustic roots. We borrowed cues from vintage moonshine bottles and bootleg-era spirits to create a sense of nostalgia that’s at the heart of the brand. A sleek flask-style glass bottle silhouette is embellished with a highly decorative hand-drawn diamond pattern at the shoulder to create a truly one-of-a-kind design. The large neck makes it easier to pour the deliciously thick sauce, while a “Make Stuff Gooder” embossment on the front of the bottle reinforces the brand’s legacy of darn good barbecue sauce.

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OceanSpray Craveology

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OceanSpray Craveology

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Great Design Craves the Way. 

Ocean Spray’s Craveology snack mixes combine high-quality dried fruits and nuts with sweet and savory spices for a bold and adventurous snack like nothing else.  To create a package that reflects the brand’s premium positioning and unique snacking experience, they partnered with the design experts at Studio One Eleven.  The structural designers started by creating an ergonomic container with a sleek silhouette that feels comfortable in the hand, is easy to pour, and stands out on shelf.  Made of 100% recyclable clear PET, it showcases the craveable ingredients inside, differentiating from traditional snack packaging and creating strong appetite appeal.  The resealable lid is perfect for on-the-go usage, acting as a snack bowl or measuring cap.  Every element of the package was designed to create a superior experience worthy of this special snack. 

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Morton Salt

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Morton Salt Shaker

Great design is the salt of the earth.

With more than a decade-long relationship, Morton Salt and Berlin Packaging's Studio One Eleven recently unveiled the first major packaging update in years! The new packaging for the Coarse Kosher, Coarse Sea Salt and Fine Sea Salt SKUs gives Morton a fresh, premium new look that attracts consumers and continues to fuel the growth of specialty salts among home cooks.

Berlin Packaging’s Studio One Eleven was tasked with revamping the iconic blue fiber-wound package that's been a ubiquitous fixture in almost every American household for more than 70 years and we were up for the challenge! The new package needed to be cost-competitive with a legacy container that had been value-engineered for decades, slip seamlessly into Morton's filling lines and, most importantly, enhance the brand equity Morton has been tirelessly building for more than 170 years.

Working hand in hand with the Morton product team, the Studio ultimately delivered a modern package that included refreshed graphics for a bold, premium look that stays true to the Morton iconic brand colors. The idea was to stand out on grocery store shelves to break the routine of consumers shopping on auto-pilot and make them more conscious of the salts they were buying.

The redesign was also more than just looks—it’s also all about functionality. The ergonomic shape easily fits into one hand and its lid pops open with the flick of a finger. There’s also a see-through window so home cooks can easily tell what type of salt is inside and how much is left in the bottle.

Studio One Eleven was also challenged with making the package more sustainable for today’s eco-conscious consumer. Except for the removable shrink-wrap label, the bottle is 100 percent recyclable and made of BPA-free material—a step in the right direction to position Morton as an environmentally-friendly and waste-free brand.

In describing the experience of working with Berlin Packaging, Morton Salt's Brian Bissell, Director of Consumer Products, said, "Studio One Eleven was able to successfully take our concept from design through manufacturing while leveraging strategic partnerships. The new sleek and modern packaging update delivers on the functional needs of home chefs including the ergonomic shape, flip top lid and see through window to easily see the grain size and know when you’re running low”.

In April 2019, only a month after its launch, the new Morton bottle design was awarded the prestigious Gold Innovation Award by the National Association of Container Distributors, building on the years of success Morton and Studio One Eleven have had.

Wholesome Sweetener Syrup

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Wholesome Sweetener Syrup

Finding the sweet spot.

When Wholesome Sweeteners approached us to create a custom bottle for their delightfully delicious pancake syrup, we were excited to find that sweet spot where form meets function. The team at Studio One Eleven set out to design a bottle that not only reflects the joyful, optimistic, homemade spirit of the brand, but also makes the user experience even sweeter. The result is a unique package that breaks the breakfast syrup mold with a soft, curved shape inspired by home-style glass carafes. A large, ergonomic handle provides for better pouring control, and the polypropylene material allows the syrup to be heated up for extra deliciousness. The results are spot on!

O Olive Oil

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O Olive Oil

O Wow!

For over 20 years O Olive Oil & Vinegar has been putting a delicious twist on time-honored classics. Handcrafted with the best locally-sourced ingredients and a splash of California cool, their award-winning products are something special.  In order to bring the fresh flavors of the Golden State to dinner tables everywhere, O knew they needed a unique package worthy of their premium products. After creating a custom bottle design for their one-of-a-kind vinegars, the design team at Studio One Eleven set our sights on the olive oils. To keep the portfolio cohesive we utilized a similar shoulder, but shortened the neck to better align with olive oil conventions. Beautiful olive green glass differentiates from the frosted vinegars and feels rich and savory.  We maintained the same bottle height and label panel across the entire line to create impactful brand blocking at shelf. The final design has the golden touch.

“O Olive Oil & Vinegar approached Studio One Eleven to help us completely re-imagine and redesign our entire product line of glass packaging. The goal was to create a brand family of glass shapes that reflected O’s modern image and to deliver a custom bottle unique to the marketplace. Studio One Eleven worked effortlessly with the O team and delivered a spectacular solution that has made a huge impact with our strategic new branding alignment of clean, modern, fun design for O’s delicious product line.”

— Greg Hinson Vice President of O Brands, a Curation Foods Inc. brand

Nature Nate's Honey

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Nature Nate's Honey

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Iconic bottle with an intricate honeycomb pattern.

Studio One Eleven worked closely with the Nature Nate's team to replace a stock, straight-sided oblong container with this custom PET honey bottle. It utilizes an intricate debossed pattern and softened oblong silhouette to create a package resembling a honeycomb being dipped in a beehive. The bold hexagonal texturing on the shoulder, the depressions on the sides, and the shape of the bottle create a fresh-from-the-hive look that is not only unique in the honey category but is also consistent with the brand's raw and unfiltered positioning.    

Other upgrades from the outgoing package include replacement of a yellow closure with an orange flip-top cap that has been custom-colored to match the pressure-sensitive label. The label is die-cut to match both the front and back panels and features a new communication hierarchy that places greater emphasis on the 'raw and unfiltered' messages.

The 16, 32 and 40 oz sizes were also designed to fit the customer's current filling line and boxes as well as maintain the same shelf space for the retailer. The new package has helped Nature Nate's secure increased placement in the national grocery and mass market chains.

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Better Body Foods Oils

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Better Body Foods Oils

When Better Body Foods was facing manufacturing challenges with a legacy avocado oil bottle, they knew the team at Studio One Eleven could help not only ‘fix’ the issue, but offer superior alternatives as well- Our team already enjoyed a multi-year history with Better Body Foods that included the development of a comprehensive structural and graphic design language across the entire brand. 

We began by designing a custom “bod” bottle with square waist, referencing the aesthetic of the premium olive oils sold in natural foods channels.  We built in side ribs for structural rigidity, to prevent the bottles from warping and to improve handling.  Next, we created a unique label design that reinforces the natural brand positioning with a whitewashed wood texture background and distressed typography.  Our designers used bold type, fresh colors and large ingredient imagery for easy shopability and improved appetite appeal.  An orange shrink band stands out on shelf and differentiates from the competition.

Once Again Case Study

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Once Again Case Study

Sometimes, the packaging is only the beginning.

Once Again Nut Butter wanted to expand their mass market footprint. Already a favorite at retailers that focus on organics and fair trade, they knew that a total package redesign was needed to increase their appeal and legitimize them in the eyes of big retail’s buyers and customers.

While the redesign had almost no constraints, they did insist on one thing: their beloved raccoon mascot needed to stay.

How do we know Once Again loved the result? Because despite our deep expertise in packaging design and development, they trusted no one but us when it came time to design their trade show booth.

Which brings us to Natural Products Expo West where Once Again debuted their new Studio One Eleven-designed brand identity to the world with a booth presence to match.

But what’s a trade show booth without collateral? We also designed t-shirts, shopping bags and lunch boxes to help Once Again promote their new brand to a new class of trade.

The takeaway: Studio One Eleven isn’t just focused on developing amazing packaging. As with everything we do at Berlin Packaging, we start and end our day looking for ways to help our customers make more money.

Wholesome Blue Agave Syrup

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Wholesome Blue Agave Syrup

Celebrating Life’s Sweet Moments

After creating a one-of-a-kind custom bottle for Wholesome’s pancake syrup, the company approached Studio One Eleven to deliver another sweet solution for their line of Blue Agave sweeteners. We wanted to make sure the new package reflected the brand promise of deliciously wholesome products that make life sweeter. Our design team was inspired by nature and the products’ fair-trade origins. We started by creating a simple, sleek, symmetrical bottle silhouette with a subtle teardrop shape. We then incorporated an embossed leaf detail as a nod to the blue agave plant. A large label panel allows for strong brand messaging and improved shelf presence. The new package matches the existing bottle’s height, width and volume for simplified manufacturing. It is fully recyclable and contains up to 30% plant-based PET. The use of alternative bio-based resins reduces the carbon footprint compared to traditional fossil fuel-based PET plastic.

Robert Rothschild Finishing Sauces

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Robert Rothschild Finishing Sauces

Retaining brand continuity while attracting a new audience.

Robert Rothschild Farms takes pride in the company’s commitment to working the land to develop natural and quality flavors from scratch, using the same time-honored techniques as when it was founded more than 30 years ago. The company set out to refresh the presentation of its dips and sauces to underscore the specialness of the ingredients and to expand the product’s appeal.

The packaging design needed to resonate with a new, younger demographic and individuals that prioritize maintaining a healthy lifestyle, while not alienating the brand’s existing consumers. To achieve this goal, Studio One Eleven applied the distinct hexagonal shape of the outgoing jar to the new design. A small, repeating hexagon embossment houses a Rothschild “R” on each of the six sides. 

A family of three packages was developed, and each item was carefully tailored to enhance functionality and impact. The 10oz sauce bottle and 32oz club sauce bottle each utilize a 38mm closure, which is ideal for pouring, while a wider, 70mm deep skirt closure was selected for the dip jar. All three pieces utilize flint glass and lug closures.

The label panel was expanded and the new space allowed for messaging around the company’s farm-based heritage and to elaborate on the small batch and natural processes that set it apart from competitors.

The redesign has resonated well with consumers, particularly with the larger club sauce bottle, which has seen sales increase threefold with the new design.

Morton Rub

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Morton Rub

Great Design to Spice Things Up.

After Studio One Eleven successfully helped launch a custom bottle for Morton Salt’s line of salt grinders, the brand looked to their trusted partner once again to create a unique, premium package for their new Sea Salt Rubs. The designers abandoned traditional spice bottle conventions and created a modern, premium, elegant hourglass shape that differentiates at shelf. The ergonomic package was designed for one-handed usage and easy opening of the stock flip-top closure.  The seamless integration of the bottle and cap allows for full-shrink graphics that optimize shelf impact. The result proves that great design is worth its salt.

O Vinegars

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O Vinegars

California Dreaming.

The team at Studio One Eleven was California dreaming when O Olive Oil & Vinegar approached us to rebrand their entire line of award-winning products. We took inspiration from simple, apothecary-style silhouettes that reflect the brand’s authentic story of quality California ingredients like local olives, organic citrus and Sonoma Valley’s best wines. With multiple sizes and varieties of olive oils, vinegars and a new apple cider vinegar, we designed a range of glass bottles that complemented each other while allowing for differentiation among the product segments. Frosted glass gives the vinegars a fresh look, while a green bottle allows consumers to quickly identify the olive oils. Consistent label height across the line creates strong and impactful brand blocking at shelf. The result is California gold!

Morton Salt Grinder

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Morton Grinder

Morton moves to the dining table.

In a first for grocery-store salt and pepper grinders, Morton's new custom grinder packages are designed to look great on the store shelf, then seamlessly transition to the table to assume the role of upscale kitchenware. The Morton Grinder's full-body shrink sleeve is perforated for so that consumers can completely remove it in one step, leaving a clear glass bottle with a custom white or black snap-on cap embossed with the Morton name and logo.

Better Body Foods

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Better Body Foods

“We have worked with Studio One Eleven for the past 4 or 5 years,” says Stephen Richards, CEO of Better Body Foods, “No other firm we have worked with is as responsive, timely or delivers the same quality and thoughtfulness behind their creative work. Their expertise in packaging is unsurpassed.”

To understand why the CEO of Better Body Foods, a Utah-based marketer of certified-organic mayos, oils and sweeteners would make such a bold statement it’s helpful to have some history. 

Before engaging with Berlin Packaging Better Body Foods was on the cusp of explosive growth, but quality issues with their current containers threatened to slow them down. ‘Paneling’ bottles led a major retailer to pull Better Body Foods from their shelves, and it was time for immediate action.

Berlin Packaging’s Studio One Eleven quickly addressed the most pressing issue by designing a family of custom bottles engineered to maintain their shape across the broad range of temperatures and altitudes they were being exposed to.

With packaging performance issues solved, the Studio’s branding practice group initiated a complete overhaul of BBF’s branding architecture. Initially rolled out to 16 oil and mayonnaise SKUs the Studio’s bold, crisp and clean visual brand language is now being extended throughout the entire brand.

The result? The sales impact of the re-brand encouraged the major retailer that had previously pulled BBF from their store shelves to not only bring BBF back but to triple their order commitments.

The Dutch Kettle

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The Dutch Kettle

North Carolina Homestyle Jams & Jellies.

With its roots in the Mennonite and Amish communities, the focus of The Dutch Kettle’s homestyle preserves is on the freshness of the ingredients. Wanting to convey this bucolic aesthetic and provide a continuation of the homemade quality connoted by the mason jar container, Studio One Eleven created a simple transparent label that provides maximum exposure of the container’s contents.

Still, the branding delivers maximum shelf impact, as the customer can recognize the new circular logo from afar and there’s a vibrancy in the colors that run across all the SKUs.The new brand design is making it easier for Dutch Kettle’s core customers to sell their product and is also attracting the attention of new retailers who are interested in stocking the brand on their shelves.

Paisley Farms

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Paisley Farms

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Preserves the farm-fresh look with rebranded custom jars.

Studio One Eleven's glass jar brings a farm-fresh, small-batch feel to Paisley Farms' Signature Collection of pickled vegetables and relishes, via both the jar structure and minimal labeling that promotes visibility of the contents of each SKU through the glass. The package – suggesting a product you might buy at the local farmers market – is helping to expand distribution from club stores to grocery stores.

The slightly tapered jar, gentle shoulder, base detail, and deep-skirted stock 82 mm lug closure conjure up associations with home canning. The white silk-screened Paisley Farms brandmark on the face of the bottle, including a farm scene graphic and cursive J.W. Paisley signature, as well as white positioning text on the back of the jar communicate key information without obscuring the jar contents.

A high-gloss pressure-sensitive label fits unobtrusively into a debossed label panel near the base, leaving the contents of each jar clearly visible through the top two-thirds of the glass. The deep skirt of the closure offers additional message space that carries usage suggestions for each item (e.g., 'Try with Grilled Meats * Fish * Pasta Salad'), while the top of the cap is lithographed with the company logo to help build the brand identity.

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Mel-O Honey Bear

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Mel-O Honey Bear

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New package bears out great result.

As the originator of the 'honey bear' package, Melford Olsen Honey had watched over the years as the entire honey industry adopted the bear as a ubiquitous icon.

Studio One Eleven accepted the challenge of updating Mel-O's packaging after compiling industry-wide analysis and consumer data validating the importance of the 'bear shape' as a prerequisite for consumer trial, but supporting the need for functional improvements in opening, dispensing, and re-closing.

The Studio's creation, the world's first inverted control-valve bear package, went on to earn a US design patent and exceed Melford Olsen's branding and operational requirements. 

“Berlin did a remarkable job of meeting our needs on a package that has very little space to tell the story.”

— CEO of Mel-O Honey

Sales volume shows the impact of the new package. Volume jumped 28% in the first year after relaunch and another 149% the following year. 

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Grandma Hoerner's

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Grandma Hoerner's Preserves

A classic look for century-old recipes.

These matching custom 10 and 19 oz glass jars replaced uninspired Mason jar-style containers. Studio One Eleven designed premium packaging that blends modern rectilinear structures with pedestal-like detailing at the shoulder and base to impart a heritage look suiting Grandma Hoerner's century-old recipes. The slight broadening of the jar at the top and bottom also creates a recessed label panel area that protects the three-sided label from damage as the jar is handled.

Studio One Eleven incorporated extra-large brand embossments on one side of each jar – the GH initials on the smaller preserves jar and the full Grandma Hoerner name on the larger applesauce jar. The detail bolsters the impression of a product with a special provenance. The company logo, label design, and communication hierarchy were also updated to modernize the products for contemporary tastes without losing the heritage positioning. The wraparound label delivers the real estate required to tell the product story, complete with the connection to Grandma Hoerner's cooking.

The package update has helped increase shelf space in the highly competitive fruit and jelly categories. The new square and rectangular bottle structures are also minimizing shipping costs by enabling more product to fit on each pallet.

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