Throughout the decades, Morton Salt has continually innovated with their products and packaging to keep up with the latest trends. The brand's new adjustable and refillable glass salt and peppercorn grinders meet consumers’ growing demand for more sustainable solutions. For this latest product, Morton Salt worked once again with their partners at Studio One Eleven. We developed a custom bottle that has a premium look and feel, with a sleek, waisted silhouette that differentiates the packaging from the competition and maintains the brand’s visual language.
The bottle integrates seamlessly with the grinder, allowing for a full shrink wrap label that maximizes branding and shelf impact. The shrink sleeve is perforated for easy removal, showcasing the beautiful glass bottle worthy of sitting out on the kitchen counter or dining table. More than just a beautiful bottle, the package elevates the user experience with its ergonomic shape that sits comfortably in the hand. The adjustable grinder accommodates two or more settings, providing flexibility and versatility for home chefs and diners alike.
As a company committed to providing better food choices for over a decade, plant-based isn’t just a trend for Better Body Foods but part of their mission. Plant Junkie salad dressings are just the latest in a portfolio of high-quality, healthy products. To bring this new brand to life, Better Body Foods returned to their partners at Studio One Eleven. Our designer team created label graphics rooted in goodness. aw and earthy textural illustrations speak to the natural, wholesome, plant-based ingredients. A whimsical logo and font treatment provide some added personality and convey a sense of ease and approachability.
Rufus Teague’s delicious barbecue sauce “makes stuff gooder,” and the brand knew a custom bottle design could make things even better. When other brands began copying their packaging, RufusTeague partnered with the team at Studio One Eleven to create a new, unique design that would stand out from the rest. Our industrial designers wanted to create something premium and innovative that honors the brand’s rustic roots. We borrowed cues from vintage moonshine bottles and bootleg-era spirits to create a sense of nostalgia that’s at the heart of the brand. A sleek flask-style glass bottle silhouette is embellished with a highly decorative hand-drawn diamond pattern at the shoulder to create a truly one-of-a-kind design. The large neck makes it easier to pour the deliciously thick sauce, while a “Make Stuff Gooder” embossment on the front of the bottle reinforces the brand’s legacy of darn good barbecue sauce.
Ocean Spray’s Craveology snack mixes combine high-quality dried fruits and nuts with sweet and savory spices for a bold and adventurous snack like nothing else. To create a package that reflects the brand’s premium positioning and unique snacking experience, they partnered with the design experts at Studio One Eleven. The structural designers started by creating an ergonomic container with a sleek silhouette that feels comfortable in the hand, is easy to pour, and stands out on shelf. Made of 100% recyclable clear PET, it showcases the craveable ingredients inside, differentiating from traditional snack packaging and creating strong appetite appeal. The resealable lid is perfect for on-the-go usage, acting as a snack bowl or measuring cap. Every element of the package was designed to create a superior experience worthy of this special snack.
