Fabrizia

A Taste of Italy

Family-owned Fabrizia Spirits was founded with a respect for “the old country” and the delicious Sicilian lemons that grow there. When the company decided to launch a new line of vodka sodas, they partnered with the team at Studio One Eleven to create beautiful packaging that celebrates the brand’s quality ingredients and authentic Italian roots. The graphic designers started with hand-drawn fruit illustrations that reflect the artisanal craftsmanship that goes into each cocktail. They surround an organically-shaped blue seal that houses a simple brandmark, differentiating these sodas from the company’s other products. The white and blue color palette feels clean and refreshing, while color-coded flavor banners improve shoppability in the crowded ready-to-drink beverage aisle. When life gives you lemons…create something beautiful!