Jack Daniel’s Bitters

Great Design, All Jack’d Up.

There are few American brands more iconic than Jack Daniels. So when Bourbon Barrel Foods approached Studio One Eleven to design a custom bottle for a Jack Daniels branded bitters, we knew how important it was to create a package that lives up to the name and its legacy. The industrial design team was challenged with developing something that was unique for the bitters, while also fitting in with the rest of the Jack Daniels portfolio. The custom 3 oz. amber bottle borrows cues from the brand’s flagship whiskey bottle, including a chamfered square body and faceted neck, but modified to feel distinctly like bitters. The tall, thin package aligns with the brand, while differentiating from the spirits. The Studio’s graphic designers created a label that maintains the iconic black and white color palette and typography, while clearly communicating the Bitters message. The final package is fit for an icon.