Pau Maui Vodka

A taste of the islands.

When LeVecke Corporation needed to redesign the bottle for their amazing Hawaiian-made vodka, the team at Studio One Eleven dove into the project with both feet. Our designers optimized the original 750mL glass bottle design, creating a silhouette that combines an evolved brown spirits bottle neck and a flared base for faster line speeds and more cost-effective manufacturing. PAU Maui Vodka is distilled in Hawaii using Maui Gold pineapples, Hawaiian spring water and unique glass stills, so in reference to these forms we added a plump bulbous shoulder to tie the whole presentation together. As finishing touches that add little moments of discovery and delight, we embossed a stylized pineapple motif and the distillery’s nautical coordinates – an homage to the ingredient story and a celebration of Maui’s natural resources.