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Kenra Professional’s Platinum
NACD Packaging Award: Silver
Premium packaging for a Platinum brand.
Luxury and timeless elegance are conveyed in the latest package innovations for Kenra Professional's Platinum haircare line, sold in salons and upscale cosmetic retail chains. For its new Blow-Dry Foam, our Studio designed a custom oblong bottle with reverse taper that was mated with a stock foamer/applicator and a clear polypropylene cap with chrome neck finish that echoes the company's other Platinum products.
For its Texture Powder, Kenra rejected a number of stock package alternatives in favor of a custom 50 ml polyethylene oval bottle—the first in the category to depart from a stock round solution. To further convey a premium look, designers recommended a graceful downward curve on the bottle top; the metalized silver cap, which hides the sifter fitment, matches the bottle's signature curve. A hot-stamped chrome logo reinforces the brand equity, while a three-panel rear label was specially engineered to accommodate the compound curve of the container. Since finalizing the package, Kenra has initiated a patent on the design in order to protect its future Platinum offerings.
Kenra Platinum was the Silver award winner at the 2015 NACD Packaging Awards.