Deva Curl

Eco-Friendly Packaging with a Twist.

DevaCurl wanted a packaging update that was premium and modern, while staying true to the brand’s strong equity. They also wanted to address consumers’ growing demand for eco-friendly products by making their packaging portfolio more sustainable. Studio One Eleven developed the perfect packaging with a special twist. Based on the client’s direction, we created new bottles that leverage DevaCurl’s signature green and incorporate 50% recycled ocean-bound HDPE. A matte finish, emphasizing the product’s softness and touch-ability, is applied in-mold to ensure the bottles remain recyclable. The custom curly disc top cap - made with 100% PCR plastic - reflects the brand’s positioning and provides differentiation at shelf.