Illuma

Brand Design that Truly Shines.

When Image Skincare was launching their new brightening line, the team at Studio One Eleven was a one-stop brand design shop, from strategy through execution. We started with brand name development, creating “Iluma” to communicate the product benefit of bright, illuminated skin in a way that is both unique and intuitive. Our team of graphic designers then brought the brand to life with glowing packaging that utilizes pearlescent and metallic elements to reinforce high shine and vibrant beauty. An icon of radiating swirls, along with rich premium purple, become ownable, recognizable brand equity elements that tie the line together. We completed the project with final ready-to-print production artwork for all SKUs. The results is brand design that truly shines.