Zum Laundry

Making Waves

Indigo Wild’s Zum brand is known for their fabulous fragrances, quality ingredients, and whimsical personality. They wanted new packaging for their laundry bottles that improved the user experience, created stronger brand presence, and aligned with their fun image. So they partnered with the team at Studio One Eleven for a custom design that differentiates from the competition. Our designers took inspiration from the iconic wavy pattern of the brand’s signature bar soaps to create a unique bottle that builds brand equity and stands out at shelf. The team optimized the silhouette, scale, and placement of the waves to suit both the 64 oz. and 32 oz bottles. The new packaging is easier to measure and pour than the brand's previous bottle, and the custom shape establishes unique design language that can extend to future products for brand continuity.