Design that Shows its Moxie

Design that Shows its Moxie.

Moxie was a rapidly-growing new household essentials brand when they decided to introduce a line of multi-purpose cleaners. Sold exclusively at Lowe’s, the portfolio offers a range of high-performing products at a great value. The team at Studio One Eleven created a custom 169 oz. bottle that captures Moxie’s moxie. Our designers started with a simple ovular silhouette that differentiates from other multi-purpose cleaners while feeling approachable and engaging. Racetrack ribbing was incorporated on the sides of the package to add structural rigidity for the oversized bottle. The pattern of the ribs plays off the Moxie logo’s firework motif, unifying the bottle and label designs. Clear PET showcases the vibrantly colored liquid product inside, reinforcing that these cleaners are safe but effective.