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Branch Basics Detergent
Custom Packaging with a Laundry List of Benefits
When Branch Basics decided to expand their premium portfolio of refillable packaging solutions with a new laundry detergent bottle, they returned to the trusted team at Studio One Eleven. Having already developed the company’s award-winning spray bottle package, our team knew just what to do for this new product. Our designers created a custom drain-back dispenser that perfectly complements the stock glass bottle supplied by Berlin Packaging. The shape, size, and silhouette seamlessly integrate with the bottle for a sleek aesthetic and optimized handling and dispensing. The Studio’s engineering team helped perfect the challenging pour spout shape, conducting several rounds of testing to ensure it was manufacturable and leak-proof. We incorporated a small dosing cap for added functionality and all-in-one convenience. The bottle’s custom silicone boot is an additional premium feature that provides protection for the glass bottle and maintains consistency with the brand’s other refill products.