Happy Elephant Laundry

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Happy Elephant

Design Rooted in Nature 

Happy Elephant’s name says it all. The brand was born out of a love of nature and its wildlife, namely the endangered pygmy elephants of Borneo. Their 100% botanical-based formulas are made with sustainable palm oil that doesn’t harm the tropical rainforests that the elephants and other creatures call home. When Happy Elephant introduced a new eco-friendly laundry detergent in the US, Studio One Eleven developed a custom 64oz. bottle that helps tell the brand’s story. Our designers created a square bottle with a unique silhouette that stands out from other laundry detergents on the shelf and online. We ensured the handle size, shape, and placement allow for optimum ergonomics and pourability. The bold green color and intricate pattern at the bottom of the bottle strengthen the package’s impact and reflect the brand’s environmental mission.