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Armor All Premium Wash & Wax + Protect

Armor All's car care package fits its name.

When Armored Auto Group was preparing to launch its new all-in-one Armor All Premium Wash & Wax + Protect product, they needed a package that would stand out in the crowded car care category and a design partner to help them develop one. Studio One Eleven's custom 48 oz PET package is as different from competitors' packages as a sedan is from an SUV, featuring a shapely silhouette with dynamic line work, clear resin that showcases the pearlescent color of the product inside, and a striking asymmetrical overcap that is seamlessly integrated with the bottle profile.

The non-handled PET bottle has a solid look and feel inspired in part by protective sporting gear, armored vehicles, and high-performance automobiles, with contouring that adds movement while enabling easy pouring. The custom-designed asymmetrical black PP overcap protects a standard 38-400 CT closure, covers the bottle fill line, can be used to dose the concentrated formula, and carries an embossed Armor All® logo that adds visual interest.

The distinctive package silhouette is enhanced by a shield-shaped label panel that's indented to shift volume to the bottle's perimeter, boosting the package's size impression. The result is a premium package for a premium product with 'pearlescent polymer protection' to make both Miata and Charger shine.

Automotive

BRP XPS Motor Oil

Studio One Eleven · June 24, 2019

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BRP XPS Motor Oil

Rev your packaging engine.

Bombardier Recreational Products is no stranger to great design. Their talented design team has won numerous international awards and has been recognized by global design organizations such as the Red Dot in Germany and Business Week’s International Design Excellence Awards. It was with this in mind that BRP’s lubricants formulator chose Studio One Eleven to design and engineer a new line of containers for BRP's marine, sled, and ATV brands.

As part of the Studio's rigorous methodology, we visited equipment dealers, scrutinizing the details of BRP's vehicles and capturing the essence of their styling language. We tested dozens of prototypes to ensure that the chosen solution would deliver a controlled, glug-free pour. The result is a dynamic line of packages that are as bold as they are functional (even while wearing gloves).

Automotive

Brava Synthetic Motor Oil

Studio One Eleven · February 12, 2015

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Brava Synthetic Motor Oil

Radical geometry meets strong utility.

Innovation is not a word generally associated with motor oil packaging. Puerto Rican oil company Brava was able to disrupt the Central American market with a package design combining radical new geometries, creative use of color, and strong utility. The 4-liter package, crafted by Studio One Eleven, stands out in a retail aisle dominated by square and round motor oil packages thanks to its sharp angles and unusually tall proportions.

Five bottle colors—orange, red, silver, bronze, and black—delineate the five grades of oil in Brava’s line. Utility is assured by shedding weight—the HDPE container scales at 155 grams vs. typical 200 grams—and incorporating a handle easily gripped by large, greasy hands. To avoid spills and improve aim over cramped oil spouts, the package was engineered to pour only after tipping to 30 degrees, a steeper and more convenient angle than competing packages.

Brava credits the new packaging with a doubling of orders and new distribution in Panama, Costa Rica, and Venezuela.

Automotive

GReddy Motor Oil

Studio One Eleven · February 11, 2015

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GReddy Motor Oil

GReddy was ready for premiumness.

While motor oils can regularly be purchased for $3 a quart, GReddy, a Japanese manufacturer of high performance automotive aftermarket accessories, came to Studio One Eleven requesting packaging worthy of its new $13 a quart synthetic oil products.

Because of the high-tech nature of the GReddy brand, stock packaging was simply not an option – a custom package was required to prominently communicate 'performance' in its structural design and graphic branding. The Studio met this challenge with a unique shape, a special high-end pearlescent plastic, and visual references to shape equities in existing GReddy aftermarket items.

Functionally, the offset neck facilitates pouring and ensures that all of the expensive product is dispensed. In a final personalization touch, we imparted the distinctive shape of the GReddy oil filler cap into a circular medallion on the front of the bottle.

Automotive

Meguiar's Automotive Products

Studio One Eleven · February 10, 2015

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Meguiar's Automotive Products

Turning Environmental Compliance into a Retail Advantage.

Where many saw California's legislation regarding the sale and use of PVC as an obstacle, Meguiar's saw opportunity.

Meguiar's, an auto care leader for over 110 years, both Studio One Eleven and Berlin Packaging’s E3 Consulting division to develop a comprehensive plan for transitioning out of PVC, while accounting for and mitigating all supply chain impacts. The goal was not only to switch to a more future-friendly resin, but also to develop a new visual language to build the Meguiar's brand.

The result – packages with a cohesive, bold, yet upscale aesthetic appropriate to Meguiar's broad consumer base. While each product leverages unique visual cues, ranging from contemporary men's personal care to automotive chrome, the entire line maximizes the label panel for powerful retail facing placement.

Post launch, the SKUs quickly became category-leading products that are now built from more environmentally-friendly materials, effectively positioning Meguiar’s for the future.

Automotive

Fast Orange

Studio One Eleven · February 9, 2015

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Permatex Fast Orange

NACD Gold Packaging Award

This package rocks! (Literally)

The #1 selling waterless hand cleaner, Fast Orange, now offers mechanics and DIYers even more reasons to buy with this compelling package refresh. Designed to win new users without alienating its large existing fan base, the new 15-ounce, multi-layer HDPE Fast Orange package retains many key brand elements—particularly its distinctive orange and black color scheme.

The key creative upgrade, however, was based on research that revealed consumers prefer one-handed dispensing while washing their hands. Using this knowledge, Studio One Eleven came up with a clever rocker closure. Simply tap the bottle on its bottom corner to open the spout and dispense; tap the spout to close. Scalloped grip detailing on the bottle side offers a solid grip to greasy hands, while the broad, inverted polypropylene cap (protected by a breakaway tab to prevent premature dispensing) assures a steady base on garage sinks.

The novel package design, promoted by a YouTube video, has become the cornerstone of the brand's marketing efforts.

Automotive

Turtle Wax Zip Wax

Studio One Eleven · February 4, 2015

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Turtle Wax Zip Wax

Green turtles, greener packages.

As part of their sustainability initiative, Walmart challenged Turtle Wax to upgrade their Zip Wax packaging. Turtle Wax teamed with Studio One Eleven to tackle this initiative.

After an in-depth review of the Turtle Wax brand, the category competitors, and a user ethnography, our team targeted several areas for improvement; these included improved sustainability, enhanced user experience, and increased shelf appeal.

Motivated by the sustainability benefits, a material conversion was made from PVC to HDPE with 25% post-consumer resin. We opted to move the handle to the side of the bottle, giving the consumer a more controlled and comfortable grip. The side-handle also allowed for increased top-load stability while reducing excess splash when dispensing the product. By implementing a 3-sided wrap around label, Turtle Wax was able to increase the label area with a seamless, upscale appearance with foil-stamped accents.

The new designs were fully-refined to capitalize on manufacturing, filling, and transport efficiencies. So not only did Turtle Wax get a package that resinated on-shelf, they were able to maximize the pallet capacity and increase the number of units per truckload by over 12%.