BRP XPS Motor Oil

Rev your packaging engine.

Bombardier Recreational Products is no stranger to great design. Their talented design team has won numerous international awards and has been recognized by global design organizations such as the Red Dot in Germany and Business Week’s International Design Excellence Awards. It was with this in mind that BRP’s lubricants formulator chose Studio One Eleven to design and engineer a new line of containers for BRP's marine, sled, and ATV brands.

As part of the Studio's rigorous methodology, we visited equipment dealers, scrutinizing the details of BRP's vehicles and capturing the essence of their styling language. We tested dozens of prototypes to ensure that the chosen solution would deliver a controlled, glug-free pour. The result is a dynamic line of packages that are as bold as they are functional (even while wearing gloves).