Everest Motor Oil

Enjoying the ride to a new package.

Needing to solve a top-load distribution issue and wanting packaging differentiation in the sometimes-staid motor oil segment, Everest Motor Oil's new bottle delivers on both fronts with radical geometry meeting strong utility.

From a functional perspective, the new line of custom bottles designed by Studio One Eleven – which come in quart, 4 and 5-liter sizes – survive in the supply chain with sturdy packages at reduced weights to better accommodate the restrictions of pallet shipping. The HDPE bottle's streamlined shape and the new closure with an induction seal liner eliminate the previous top-load issues.

Most dramatically, the design incorporates sweeping curves and chiseled angles. With a large label panel and strong metallic colors, Everest Motor Oil stands out on the shelf with its modern, masculine design.

US Petroleum credits the new packaging with a 20% increase in sales for the 4-liter bottle.