Sungleam

Design on the Bright Side

When American Vintners wanted to create a new low-calorie wine brand with an upbeat vibe, they worked with their partners at Studio One Eleven. The Studio’s brand strategists developed a range of brand names that evoke happiness and positivity. Sungleam suggests sunny optimism and provided the perfect inspiration for the label graphics. The designers played with opacity and transparency to create a lively geometric pattern that dances across the bottle like sunbeams. Subtle linework from the background pattern is repeated in the simple brandmark. Each varietal has its own color palette that reflects the wine’s flavor profile, and a radiant yellow band ties the portfolio together. This is one brand that always sees the (wine) glass as half full!