American Vintners Valentine Gift Box

Love at First Sight

American Vintners’ one-of-a-kind seasonal collections help people celebrate anytime, anywhere with a great bottle – or bottles – of wine. To create the packaging for their Valentine’s Day collection, American Vintners returned to Studio One Eleven, who also designed the company’s Wine Advent Calendar and 12 Days of Christmas collections. For this latest packaging, the Studio’s team of brand strategists and graphic designers started by ideating a range of love-able design themes for the collection. The selected “Wine, Kisses & Valentine Wishes” concept uses simple, bold typography and an impactful, romantic color palette of bright red, white and black that stands out in traditional retail as well as warehouse club stores. In addition to writing copy and designing graphics for the outer carton, the team at Studio One Eleven also named and designed the “Smooch” wine bottles found inside, complementing the case design with label graphics that are sealed with a kiss. The final design had consumers in love at first sight!