Luring Customers with Impactful Design

Luring Consumers with Impactful Design

Iron Fish is Michigan’s first farm-based distillery, born on the waters of the Betsie River. Their Estate Series honors the natural resources that are at the heart of the distillery’s origins. These high-quality spirits are made with grain grown on the property and pay homage to the nearby watershed, and its steelhead, that inspired the brand’s name. When the company needed unique packaging for this special series, they partnered with the design experts at Studio One Eleven. Our team started by creating design platforms influenced by the land, water, and people that are all a part of Iron Fish’s heritage. The selected design leverages the stock bottle shape used for the distillery’s other products, but with a taller, more slender silhouette for an elevated aesthetic. The designers incorporated a label inspired from 1940's vintage fishing licenses. The company’s distinct steelhead logo is sculpted into the bottle as another premium detail, adding dimension and strengthening the brand equity. The final design reflects the distillery’s regional roots and premium quality.

Mad Angler

Luring Customers with Impactful Design

Luring Consumers with Impactful Design