Fid Street Gin

Taking Great Design to the Street

After successfully creating a custom bottle for LeVecke Corporation’s Hawaiian vodka brand, Pau Maui, the company returned to Studio One Eleven for help with their Fid Street Gin package. Fid Street is Hawaii’s only gin, named for the place where British sailors would drink when they arrived during the 19thcentury. With a goal of taking this regional brand mainstream on the mainland, our structural design team wanted to evoke a sense of the islands while creating broad appeal. The custom tinted turquoise glass suggests cool refreshment while alluding to the sea with a hammered, rippled texture. Debossed label panels and a neck band allow for graphics that speak to the colonial influence that inspired the brand. The Studio’s industrial design experts helped Fid Street navigate complicated waters, overseeing the complex manufacturing processes needed to achieve both the perfect custom color and texture. The final design is as one-of-a-kind as Hawaii itself.