Jacks Hard Cider

Great Design is the Apple of Our Eye

Hard-pressed and handcrafted, Jack’s Hard Cider is committed to bringing people together over a good drink. So when they wanted to expand the brand to include a new line of premium ciders, the packaging needed to embody the brand’s artisanal spirit while standing out as something new. The design team at Studio One Eleven started by putting the existing brandmark in a bold black bar that differentiates from the original flavors and stands out at the shelf. They created a white banner graphic that speaks to artisanal craftsmanship and premium quality. Fun, bright colors and whimsical illustrations speak to the ingredient story, as well as the upbeat brand mission.