Chateau Diana Nouveau Rouge Wine

Design Fit for a Goddess.

Nouveau Rouge means “first red.” Made by Chateau Diana Winery, along with Nouveau Rose, these are the “first wines” of the vintage, fermented for just a few weeks before bottling to create light, delicious, fruity flavor. The brand is named after Diana, the Roman goddess of the hunt, who sought adventure and lived with abandon. The branding team at Studio One Eleven used her as inspiration for the wine’s bold and beautiful label design. They started by creating an art nouveau-style portrait that captures Diana’s venturesome spirit, with her hair flying freely around her confident profile. She is enveloped by the bow she wielded and her arrows fly across the bottle. Her image embodies the fresh, fruity, unadulterated flavor of this easy-drinking red zinfandel.