Brick Bourbon

Building a Beautiful Bottle Brick by Brick

Deutsch Family Wine & Spirits partnered with father-son duo Brian and Kevin Crowell to create American Brick Bourbon. The brand pays homage to the Crowell family’s brick mold business that dates back to the Industrial Revolution. The founders wanted a brick-shaped bottle that helped bring their story to life, but it wasn’t easy to execute. That’s where Studio One Eleven came in.

Our designers started by creating a sharp rectangular bottle with a distinct texture on the sides that simulates a brick. The complex design posed some challenges due to the unique shape and pattern, so we worked to ensure a consistent distribution of glass and a thick enough wall to prevent chipping. We also faced manufacturing challenges in achieving the unusually wide cylindrical neck finish that could seal with the custom bartop closure we designed. The Studio’s Chicago and Milan teams worked closely together alongside the European bottle and closure manufacturers to review prototypes and glass samples, perform quality control, and resolve all challenges. The final result is a beautiful package that reflects the brand’s heritage and distinguishes itself in the crowded spirits aisle.