Blanton’s Bourbon

Secondary Package Design That’s Second to None

Blanton’s is a highly regarded and desired bourbon, once designated for ambassadors and dignitaries. Today, everyone has access to the world’s first single-barrel bourbon, but its legacy of quality and prestige lives on. When the brand needed ultra-premium packaging for a special-edition European launch, they turned to the cross-functional team at Studio One Eleven. We developed a custom case and brand design inspired by the barrel charring process that gives Blanton’s its distinguished taste and color. The Studio’s industrial designers started by developing a unique carton that creates a special unboxing experience and acts as a display case for this collector’s item. The carton’s top is removed to delightfully reveal the brand’s signature collectible horse stopper, standing proudly as if on a pedestal. Two carton panels swing open to showcase the beautiful iconic bottle sitting on a copper platform.

The Studio’s brand design team added a large Blanton’s brandmark to flank the bottle on each side, with a photo of the legendary Warehouse H, the aging place of all Blanton's Bourbon, featured in the background. The charcoal gray color and texture on the outside of the case evoke the barrel staves used to make the bourbon. The Studio’s branding, industrial design, and project management teams partnered with Berlin Packaging’s Global Sourcing and Global Logistics groups to achieve their vision and bring the design from concept to commercialization.