Optifiber

Design in a Cinch.

It’s not easy to stand out in the crowded vitamin and supplements aisle with hundreds of bottles that look and feel similar. When Costco decided to introduce Optifiber, a natural fiber supplement under their Kirkland Signature brand, they partnered with Studio One Eleven to create packaging that would break through at shelf and create a better user experience than the competition. Our structural designers started by creating a custom bottle with a unique waisted profile that reflects the brand’s health and wellness positioning. A square footprint ensures the package is merchandized front-facing and also allows for optimal pack-out. The bottle utilizes full-shrink graphics for strong brand messaging and a more impactful shelf presence. Berlin Packaging sourced a flip-top closure that provides easy one-hand opening and a built-in scoop holder for mess-free dispensing.