Onnit

Design with Beauty AND Brains

When Onnit Labs launched a Black Label variation of their flagship Alpha Brain supplement, they partnered with Studio One Eleven to create a beautiful package for this brainy brand. Our designers knew this special product needed to differentiate from other Onnit Labs supplements as an ultra-premium alternative worthy of its higher price point. The team started by creating a minimal, uncluttered label design with clean typography and simple graphic elements that elevate the aesthetic beyond that of traditional supplements. An impactful metallic Onnit Labs logo was added to the cap to create stronger brand presence as well as added quality assurance. Next, the designers developed a sleek cylindrical secondary packaging structure that mimics the shape of the bottle. The matte black tube opens like a gift to reveal the beautiful glass bottle inside, with interior silver foil details adding an element of surprise and luxury.