Black Magic

Custom Design Works Like Magic

When Black Magic was looking for a bottle that would stand out in the crowded auto-care aisle, they reached out to the team at Studio One Eleven. Our industrial design team elevated the traditional spray bottle by creating a faceted diamond-shaped neck pattern suggestive of luxury car styling. The facets catch and reflect light, visually communicating the product benefit of high shine.

Our unique design and development process which fully integrates industrial design, manufacturing and the supply team, was able to create and deliver the custom bottle extremely fast in order to meet the customer’s launch date. The team delivered design, prototyping, engineering, and material and color selection, resulting in an efficient and effective final package design that has the magic touch.