Verse
Design Worth Celebrating
Verse is a line of ultra-premium health-enhancing social beverages that can be consumed alongside alcohol as a mixer or on their own as euphoric mocktails. Made with high-quality ingredients that deliver real functional benefits, no alcohol, and zero sugar, Verse helps people celebrate everyday moments without any guilt. An ordinary package would not suffice for this extraordinary product, so the brand worked with Studio One Eleven for a striking custom solution that performs as well as the product.
The specially decorated custom glass bottle has a conical silhouette with a diagonal V-shaped rib pattern on the heel, inspired by the palm trees in the company’s vibrant hometown of Miami and a nod to the brand name. The bottle combines white – which speaks to the brand’s health positioning – with vibrant colors that communicate flavor. The custom metallic cap perfectly complements the bottle to maintain a sleek, seamless, tapered silhouette. The cap also functions as a measuring cup that allows consumers to pour a perfect shot of liquor into their mixed drink. An embossment on the shoulder of the bottle reinforces the brand equity and acts as a hidden moment of delight when consumers remove the cap.
