Palm Republic Rum
Escape to the Tropics
Palm Republic was inspired by the tropics and seeks to transport people to the white sand and turquoise waters of an idyllic beach vacation. These premium rums are made with a special blend of ingredients from the Caribbean and Latin America for unmatched flavor. The brand wanted unique packaging that embodies the island spirit and elevates the user experience. The Studio’s industrial designers started with a sleek, round glass bottle with squared shoulders and a short neck that differentiates from traditional rum packages. The team developed an architectural palm tree icon as a simple and sophisticated debossment on the side of the bottle and added a debossed band around the bottle to house the label and add dimension. The graphic designers created a simple brandmark that evokes the aquamarine waters of the Caribbean and allows the product to shine through. A simple belly band contains all the product information with a subtle palm leaf pattern that ties the entire package together.
