Gin Milano
Packaging with Style
Milano Elite Dry Gin celebrates the vibrant city of Milan as a hub of design, innovation, and craftsmanship. Meticulous attention to detail and thoughtfulness was paid to every aspect of the product, from the taste of the spirit to the style of the packaging. The elegant bottle’s slender silhouette and spool-like shoulder and base were inspired by both the iconic architecture and renowned haute couture of Milan. In addition to being visually stunning, the bottle has a large grippable area for optimized handling and pouring. A small, embossed reproduction of the Milan Cathedral at the base of the bottle is a subtle reminder of the city’s beauty and inspiration.
The bottle acts as a mannequin, dressed in a label made entirely of spun fabric, a clear reference to the tailoring tradition of the “Fashion City” and a tactile element that elevates the consumer experience. Beautiful and complex, the bottle needed a packaging partner with extensive premium glass expertise and superior design and engineering capabilities to bring it to life. Studio One Eleven engineered the design concept for manufacturing, ensuring every detail was executed to perfection.
