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Regimental Spirits
Military-Inspired Design that’s a Rank Above.
When military veterans Eric Dinoto and Kyle Moore decided to launch a new whiskey brand, Regimental Spirits Company, the team at Studio One Eleven was honored to create custom packaging for them. Inspired by the armed forces and those who serve, our industrial designers started by developing a one-of-a-kind canteen shaped bottle that is both meaningful and impactful. An embossed brandmark and debossed wrap-around label panel add dimension and distinction. Next, they partnered with our engineering team to develop a custom neck finish and closure that perfectly complement the unique bottle silhouette. Our brand designers added graphics that speak to the brand’s military heritage with a canvas texture, strong bold brandmark, battle flag graphic, and patriotic colors. This multi-disciplinary project resulted in a final package that breaks rank with convention.
“In the military we call it ‘attention to detail.’ Every nuance needs to be just right and the package is everything. That’s why we went with Berlin, because they’re the best. How the design got to where it is now could not be a better representation of who we are and what we represent. It immediately resonates with our target market. There are so many different touch-points from the bottle shape to the cap to the embossments. The design is quality, premium, unique and truly disruptive. The incredible consumer feedback and engagement has allowed us to accelerate our growth plans.”