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Golden Design for the Golden State
Golden Design for the Golden State
Lionstone International sources and imports exclusive, premium wines from around the world, developing delicious portfolios for subscription wine clubs. When they needed package designs for two California reds from Paso Robles, they worked with the branding experts at Studio One Eleven. For both labels the Studio’s design team wanted to celebrate the natural beauty and landscape that makes the region – and its wines – so special.
PR stands for Paso Robles, a city known for - and named after - its majestic oak trees. The Studio’s graphic designers created artwork that depicts the beauty and uniqueness of the oak leaf, creating a sense of place and authenticity for this California cabernet. A dramatic color palette of black, gold and red reflects the wine’s robust, bold flavor, and elegant details like metallic foil and a patterned capsule suggest premium quality.
Beyond the oak trees, California’s beautiful coastline is visible from the many hilltop vineyards that call Paso Robles home. The area is the perfect merging of surf and turf, making the grapes grow well, and the wine taste delicious. The Surf & Turf label design captures the essence of this beautiful and complex landscape. The designers created simple but impactful icons and typography that complement each other as well as the land and water itself.