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TropiClean
Going green with new look.
Cosmos Corporation approached Studio One Eleven with a challenge: while Cosmos' TropiClean pet grooming products were recognizable, the containers and visual branding hadn't changed in 15 years, giving them dated look. The Studio and Cosmos created an approach that went beyond the package to include a comprehensive overhaul of the brand itself.
“The Studio was instrumental in the design of a complete package that communicates the green positioning of TropiClean in the market. ”
Studio One Eleven began by redesigning the TropiClean logo, transforming it into a fresher, contemporized brandmark that is recognizable to brand loyalists but much more bolder than the outgoing version. For the bottles, the Studio's depth of experience in human-factors and user research came into play. Topping off the whole package is a Studio-created custom flip-top closure, also designed to be opened and closed with a single hand.
The bottle and sleeve are made from Ingeo, an ingenious biopolymer made from plants, not oil. This means it's 100% natural and renewable.