Softsoap

Global Design that’s On Trend.

Colgate-Palmolive’s Softsoap body wash was a global brand with strong equity but an outdated package. To give the brand a new unique, innovative, premium package design the team at Studio One Eleven looked to the future. We started by studying international trends in personal care to identify new insights and unique perspectives. Our designer-engineers then translated those learnings into a breakthrough package structure that marries ergonomics and aesthetics. We created an ownable curved shape that stands out at shelf while feeling great in hand. After uncovering flecked metallic as a trend, we incorporated that into a plastic cap that integrates seamlessly with the bottle. Our team worked with Colgate-Palmolive throughout the engineering process to ensure that our one-of-a-kind bottle was manufacturable. The final result is great design on a global scale.