Pravana Hair Care

Coloring Outside the Lines

Pravana is a company that definitely colors outside the lines with their bold and creative hair care products. They are on a mission to change the beauty industry one strand at a time, so when the company received feedback from stylists that the packaging for their Pure Light lightening products was too cumbersome, they worked with Studio One Eleven to find a solution that improved the user experience and revolutionized the category.

Traditional hair color powders come in large, bulky tubs that can be hard to store and even harder to handle. They typically include a scoop which can get buried at the bottom, creating an unpleasant, wasteful mess. The Studio’s design team created a new, unique package with simplified pour-and-measure dispensing that saves both time and space. The designers started by creating a tall, thin bottle that is easier to grip than a bulky tub and takes up less room. Next they added a one-of-a-kind cap with built-in funnel for an accurate, mess-free pour. A second overcap acts as a dosing cup, allowing for quick one-step measuring. To provide options that appeal to all stylists, the bottle’s opening is still wide enough for a scoop, creating a package that truly does double duty.