Bliss Lotion

Blissfull & Beautiful.

Bliss was already an established premium skin care brand when they decided to introduce a new line of high-quality body care products. This required packaging that maintained the essence of their skin care bottles while standing out as special and unique in the body care aisle. The design team at Studio One Eleven started by creating custom packaging for the body lotion products. We developed a rounded rectangle silhouette that reflects the brand’s soft aesthetic and subtly harkens back to the skin care line. We ensured the design provided substantial billboard space for messaging, with large, beveled front and back panels. The bottles are molded in the brand’s signature blue color, and the Bliss logo is embossed on both sides for additional brand recognition. The custom packaging established visual language for the body care portfolio that can be extended to future products.