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Berlin Packaging Wins 3rd WorldStar Award
Unique ‘Squeeze & Measure’ Bottle for The Libman Company Honored in Global Competition
Berlin Packaging, a leading full-service supplier of plastic, glass, and metal containers and closures, announced today that its custom package for The Libman Company’s Freedom! Hardwood Floor Cleaner has been honored with a 2015 WorldStar Packaging Award. The squeeze-activated bottle with a patented pre-measured dosing mechanism was one of only 21 U.S. packages and 148 worldwide to earn the commendation, which recognizes the best packaging from around the globe.
The award marks Berlin Packaging’s third appearance on the prestigious WorldStar list in four years. The company was previously honored for its frog-shaped Pampers Kandoo hand soap package, designed for easy do-it-yourself dispensing by children, and for its work on Mission Athletecare’s Court Grip shoe traction product, featuring an extreme 45-degree neck architecture for athletes’ fast, one-handed application to sneaker soles during games.
The Libman project previously won a Gold Award in the 2014 National Association of Container Distributors (NACD) packaging competition in the U.S. It was created by Berlin Packaging’s Studio One Eleven innovation division with all components sourced and supplied by Berlin Packaging.
“The challenge in this project was to allow consumers to consistently and accurately meter a one-fluid-ounce dose of Libman Freedom! Concentrate and transfer it to Libman’s spray mop without spillage,” said Scott Jost, Berlin Packaging’s Vice President of Innovation and Design. “Awards from the NACD and now the World Packaging Organisation recognize our success in not only meeting that challenge, but in helping Libman deliver category-busting innovation in the household cleaning space.”
Berlin’s dosing package design features a translucent bowl-shaped measuring chamber that screws onto a squeezable PET bottle via a standard threaded finish. When users squeeze the bottle, they can watch as the dosing chamber fills and as excess product returns to the bottle to avoid over-dispensing. When the proper one-ounce dose is ready, users flip the cap open (where it stays due to a ‘lock back’ tab) and pour the concentrate into the Freedom mop reservoir for dilution with water.
The patented system eliminates an eight-pump process that would have been required with stock high-output pumps and the need for a removable dosing cap that could easily be lost. The bottle requires no custom preforms or fitments because the dosing system utilizes a standard neck finish, dramatically reducing total package costs. In addition, because the ‘stick goods’ planogram typically lacks shelves, the Studio design team integrated a hook into the dispensing closure to enable the bottle to be hung and merchandised alongside other Libman products.
The 2015 WorldStar winners were announced this month. Winners will be formally honored at a ceremony in Milan, Italy, in May 2015.