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Thea's English Tea
Showcasing the beauty of Thea’s sophisticated flavors.
Brand Packaging's 2016 People's Choice Awards
Thea’s English Standard Tea has been available exclusively through P.J. Clarke’s restaurants, including their flagship located dubbed the "Vatican of Saloons" by The New York Times. The product is an eight SKU range of all-natural, zero calorie, sugar free iced tea with surprisingly complex flavors like Black Rose, Honeysuckle, Smokey Lemon, and Dandelion Mint.
As part of an effort to expand product distribution online and into additional retail outlets, Thea’s embarked on a package design and rebranding project to best capture their values and positioning. The tea provides a healthy and sophisticated alternative for savvy consumers, and the new brand design needed to reflect that sophistication as well as communicate superior, natural taste.
The resulting packaging is bright and beautiful: it presents the product in a modified 16 oz. French square glass bottle with a custom 48 mm lug neck finish. The faceted corners enhance the bottle creating a jewel-like presentation, which strongly stands apart from competitors in the iced tea category.
The clear label lends a transparent, honest presentation showcasing the product and its understated elegance, while bringing to life the hand-crafted, small-batch origins of the brand. The branding allows consumers to quickly identify the eight flavors visually and distinctively. Crisp yet soft graphics further enhance the healthful botanical theme. The clean and bold white typography includes a playful leaf dotting the “i” in “English.” Bright, fresh colors punctuate the flavor identifier bars, a zero-calorie stamp, and the leaf-shaped tittle; all of these elements play off the vibrant colors of the product itself, which are as clear and beautiful as their names imply
