Cruise Beverages - B Happy

Get Carried Away with Great Brand Design

Serona Wellness, Cruise Beverages is on a mission to create the purest, most flavorful, nitro-infused CBD drinks in the world. And they’re doing it with craft, quality and creativity - from their all-natural ingredients, to their fun flavors, to their proprietary manufacturing process. The team at Studio One Eleven helped the Cruise B Happy brand tell their story of free-spirited enjoyment with updated branding, expressive flavor names and unique packaging graphics. Uplifting illustrations speak to the brand’s sense of freedom and relaxation, and the hand-drawn style reflects the craftsmanship of the product itself. A white background with flavorful pops of color feels clean and fresh, while tiny bubble imagery communicates delightful effervescence. The final design breaks free from convention.