Gold’s Gym
Packaging that Meets the Gold Standard
Gold’s Gym Pre-Workout powder is the gold standard for exercise supplements, so it needed gold-standard packaging. Studio One Eleven developed a custom plastic container and closure that marry form and function. The sleek package may seem simple, but it had its share of challenges. The metallic decoration that makes the design so special was difficult to achieve. The Studio’s design and engineering teams split the closure into two pieces, allowing for selective Vacuum Metallization that creates the gold stripe decoration around the rim. It also allowed for a more precise alignment of the heat-stamped logo on the closure with the label on the jar. This creative solution helped create the premium aesthetic the brand needed.