Funner
Where Play Meets Performance
Designed to be seen and made to perform, Funner is a line of professional-grade haircare products that encourages consumers to play with their hair. The brand was created to help people embrace their individual style—not perfection or rigid routines. Its clean, clinically tested formulas are designed to mix, layer, and be used any way you choose, delivering professional-quality results while leaving room for creativity, flexibility, and personal expression.
Funner wanted packaging that brought its playful positioning to life but had an ambitious creative concept that presented complex manufacturing challenges. Berlin Packaging and Studio One Eleven partnered with the brand to transform its vision into a manufacturable reality. The team began by reviewing the proposed bottle, tube, and jar designs, identifying opportunities to preserve the original design intent while ensuring each component was production ready.
The packaging’s distinctive wavy forms required multiple rounds of engineering and refinement to achieve the right balance of aesthetics, rigidity, and material thickness. Studio One Eleven’s engineers worked closely with Funner and all manufacturing partners to evaluate the designs, troubleshoot potential production issues, and refine the components for manufacturing.
Colors Chosen with Purpose
Color plays an important functional role across the collection. Each bottle features a color-coded medallion on the front and back to identify the product category and formulation. These are unique to the industry and required complex injection molds and special bonding equipment. Because consistent color matching was critical to the system, the team managed color development, tracked samples, and evaluated production submissions to help ensure the final components met the brand’s requirements.
The closures presented another layer of complexity. Studio One Eleven’s engineers evaluated the closure designs and collaborated with supply partners to address engineering considerations and ensure the components could be executed reliably at scale.
With more than 16 custom tools and eight supplier partners involved, the project required extensive coordination across design, engineering, sourcing, and manufacturing. Through close collaboration and hands-on technical expertise, Berlin Packaging and Studio One Eleven helped Funner turn a complex packaging vision into a cohesive, production-ready collection that captures the brand’s playful spirit while delivering the performance expected of professional-grade haircare.
