Pendleton 1910
Bucking Convention
Pendleton® 1910 spirits are named after the year of the first Pendleton Round-Up, one of the most exciting rodeos in the world. Studio One Eleven created custom packaging for the brand that embodies the spirit and history of this iconic event. The striking glass bottle has intricate embossments that evoke saddle tooling patterns and an image of the rodeo’s signature bucking horse, which is also part of the distillery’s brand identity. The Studio’s design and engineering teams overcame challenges associated with these technically complex embossments to ensure their artistry and intent were maintained during manufacturing. This beautiful bottle will surely be admired by whiskey enthusiasts and cowboys alike.
