Obsession Gin
Obsession-Worthy Packaging
It’s hard not to be obsessed with Obsession Gin and its beautiful packaging. These high-quality spirits bring together complex botanicals to create amazing flavor and a unique drinking experience. The packaging reflects this amalgam of styles and sensations.
The Studio created a custom bottle inspired by greenhouses and the glass and iron structures of the late 1800s and early 1900s, like the El Palacio de Cristal in the brand’s home country of Spain. The rounded dome shape of the bottle’s neck and its architectural rib details evoke the romance and elegance of beautiful historic buildings.
Label Design
The team also designed the bottle’s label, influenced by the brand’s name and the original sin - Adam’s obsession with the apple in the Garden of Eden. The graphics reflect the exotics and botanicals that make up the ingredients of each gin, as found in a lush and alluring garden.
The bottle and label work together to tell a cohesive story of the gardener, his garden, and the greenhouse that preserves it.