Mylanta
ONE-derful Packaging
Mylanta® ONE is an innovative, all-in-one antacid/anti-gas product that combines three powerful ingredients in just one tablet for fast, effective relief. The brand reached out to the team at Studio One Eleven for an innovative, new package that supported Mylanta’s EcoCare® packaging platform of reduced plastic waste.
The team at Studio One Eleven responded with a breakthrough solution that reduced waste and met the brand’s budget and delivery timelines. Our industrial designers, engineers, and sustainability experts worked together to create a custom plastic bottle using 90% post-consumer recycled plastic with a modified closure system, to help reduce landfill waste and minimize the brand’s environmental impact.
Mylanta Returns with Updated Portable Packaging
After a multi-year hiatus, the iconic antacid brand Mylanta is back, licensed by Infirst Healthcare Ltd. from Johnson & Johnson Consumer Inc. McNeil Consumer Healthcare Division. The new and improved Mylanta reached store shelves nationally in April 2016 in a refreshed package that embraces the latest consumer OTC healthcare trends.
Infirst Healthcare approached Studio One Eleven with a tall order: entice consumers back to Mylanta by updating the flagship 12 oz bottle; add convenience and ergonomic functionality; echo key elements of the original package design; and perhaps most importantly, convey the brand promise of fast, soothing relief.
Studio One Eleven responded with a custom high-density polyethylene bottle that builds on the Mylanta brand assets. The calming teal color is reminiscent of the original bottle, yet updated for a more contemporary feel.
The tapered bottle features indents on both sides for solid gripping. New to the updated package is a clear polypropylene dosage cup that snaps over the bottle cap; the cup is debossed with the Mylanta name to discourage unintended use as well as to ensure quick return if misplaced. The dosage cup is secured at retail with a heat-sealed overwrap.
The relaunched Mylanta bottle is now in distribution at dozens of retailers across the U.S. including Walmart, Walgreens, Rite Aid, Dollar General, Giant Eagle, Kmart, Kroger, Meijer, Wegmans, and many others.
Infirst Healthcare is also launching a new line extension, Mylanta Gas Minis. The gas-relieving mini-tablets can be taken on-the-go in its pocket-sized, tamper-resistant pop-top container. With label graphics developed in-house, the packaging allows consumers one-handed convenience along with discretion and portability.