Ininum
Innovative by Design
ININUM is the world’s first AI-powered smart fragrance device, redefining the fragrance experience through real-time personalization. Named “Most Innovative Perfume Product of 2021” by Luxe Life Magazine, the groundbreaking system allows users to create customized scents by blending interchangeable fragrance pods, delivering up to 100 fragrance combinations in one device.
Studio One Eleven was tasked with designing a device that seamlessly merges premium industrial design with advanced technology. The result is a sleek, cylindrical fragrance system with a modern, tech-forward aesthetic. Three refillable 25ml Eau de Parfum cartridges snap directly into the device, enabling effortless fragrance customization on the go. Featuring BLE connectivity, NFC-enabled pod recognition, app-controlled scent blending, and AI-driven fragrance recommendations, ININUM creates a fully connected fragrance ecosystem. Users can build digital scent profiles, save personalized blends, and switch between multiple fragrances within a single portable device.
Beyond Packaging
Sustainability was also a key consideration in the package design. The system features replaceable and recyclable fragrance cartridges, allowing consumers to refresh and evolve their fragrance collection without replacing the device, reducing waste while extending product life.
Beyond the device itself, Studio One Eleven developed the complete brand experience, including primary and secondary packaging, branding, and marketing collateral, creating a cohesive identity that reflects ININUM’s innovative vision for the future of fragrance.
