Game 7
A New Angle on Men’s Grooming
When Game 7 wanted to create a distinctive presence in the men’s grooming category, they needed packaging to capture the brand’s sporty personality. The customer came to Studio One Eleven with a clear vision: custom green bottles featuring their logo prominently embossed into the packaging. Using the supplied brand book as a design guideline, the team translated the brand’s angular visual identity into custom structural forms for four pack sizes. The resulting bottles feature a unique parallelogram-inspired shape that mirrors the geometry of the brandmark, creating a cohesive connection between the brand identity and the physical package.
Bringing the custom shape to life presented several design challenges, particularly around labeling and overall proportion. The team needed to ensure the angular bottle provided enough space for graphics while maintaining the sleek silhouette that made the design distinctive. One of the most important elements was the embossed logo on both sides of the bottle, creating a tactile brand experience and make the identity an integral part of the package itself. The team worked through multiple rounds of refinement to determine the ideal size of the embossment and ensure it remained proportional and consistent across the different bottle sizes.
A Distinct, Athletic Presence
The final design delivers a bold, athletic presence that feels both premium and highly distinctive. By translating the brand’s angular logo into the bottle’s structure and using embossing as a key design element, the custom packaging creates a memorable physical expression of the brand while reinforcing its sleek, performance-driven aesthetic.
